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Provided by: Aouni Kawas Consultancy

Retail Selling Techniques

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Training Provided by Aouni Kawas Consultancy

General Accounting principles:

Importance of the sale process on the Profit and Loss Statement as well as on the Balance Sheet of any Company.

Qualities of the professional Sales Consultant:

Positive attitude
Presentable
Smells well
Aggressive
Polite
listens more than he talks and thinks before he talks
Educated and has general knowledge and extremely high knowledge about the product/ service as well as those of competitors
Able to solve basic math problems
Courteous and patient with customers
Accurate and careful in all transactions
Use tact when dealing with people
Cares for the interest of his company
Follows instructions of his superiors
Gives regular feedback to his manager about all customer s issues, including level of their satisfaction
Is not afraid asking and push the client to take a decision that suits the client s need.

What makes the sales?

Sales = Traffic x closing ratio x average transaction value

Control on traffic is not possible for the sales person, this is controlled by many variables: advertising, promotion, company reputation (the sales person has some effect on this last variable).

The sales professional has the utmost effect on the closing ratio as well as the average transaction value.

The Sales Process

Step 1: the approach and greeting

First impression and personal appearance
Having a friendly and cheerful attitude
Acknowledging customers you cannot assist immediately;
Approaching customers;
The3 types of customers:

Step 2: The qualification

Questioning /probing to discover the customer s real needs
Listen very well don t think about your next question
Sell questions not answers
Ask about the other suppliers they have dealt with or brands they have bought in the past
Speak to your prospect like you speak to your family or friends
Pay close attention to what your prospect isn t saying (rushed or agitated)
Answer questions briefly and move on
Making sure that we understand the needs by refraining the need in his own words not yours
Confirming that if we can satisfy the need the prospect would be converted into a customer

Step 3: The demonstration

Establishing Trust
Establishing value
Creating extent and desire
Demonstrating product features and benefits
Involving the customer
Offering limited alternatives
The use of technical terms to explain the features of the product (keep it simple)

Step 4: handling objections

Handling four types of objections:
Price objection
Brand objection
Delivery objection
After sale service objection


Step 5: Closing the sale

Using closing techniques ask for a decision: method of payment, place of delivery etc
Speak to the client as if he already made a positive decision.

Generating additional sales:
Add on selling
Up selling
Cross selling

Step 6: Reassure the client that he has made the right choice

Reassuring and fare welling the customer



Deliverables: Reading materials, case studies and training certificate.

Training Avaliability and Delivery

This is primarily ilt training
workshop / seminarThis is a workshop seminar
train the trainerThis may be appropriate for train the trainer situations
self directedThis is a self-directed course
group study and discussionThis class may involve group study
instructor led trainingThis class may be available at a classroom in Lebanon, Beirut,
Contact Aouni Kawas Consultancy for more information
Course Level:basic through advanced
Schedule:2 days
Training Presented in:English

Related Keywords:  retail selling   retail selling techniques   selling   sales   sales training   selling techniques 

Training Program Details


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About Aouni Kawas Consultancy - Training Provider

Aouni Kawas Consultancy - We do provide in-house customized trainings that will suit our customer s needs. When we are commissioned to deliver a customized training we do spend the necessary time in order to understand deeply the way our customer works. Before training delivery, we do conduct a sales audit and we either monitor the existing sales representatives in a real sales situation or we accompany the sales...

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