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Provided by: 123-CBT Computer Based Training Principles of Marketing Product Strategy |
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Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development strategies.
Learn To
Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization.
Deployment Options
e-Learning
Accreditation
NASBA credits: 3 CPE Credits
CEU credits: 0.30 CEUs
Language Options
US English
Total Learning Time
2 to 4 hours
Objectives
Learn To
- Identify the elements of a product mix evaluation.
- Select the characteristics of an effective brand name.
- Apply the appropriate branding strategy.
- Identify the four product development strategies.
- Identify the stages of the consumer adoption process.
Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization.
Deployment Options
e-Learning
Accreditation
NASBA credits: 3 CPE Credits
CEU credits: 0.30 CEUs
Language Options
US English
Total Learning Time
2 to 4 hours
Objectives
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Training
Provided by 123-CBT Computer Based Training
Principles of Marketing Product Strategy
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About The Training Provider: 123-CBT Computer Based Training
123-CBT Computer Based Training - 123-CBT offers discount pricing on top quality eLearning
programs from leading computer based training providers. Many of the training courses are available both online or on CD so that you can study at home at your own pace:
E-Learning available for
- ABAP 6. 10
- Access 2003
- Acrobat 6. 0
- ASP
- ASP. NET
- C
- Captivate 1. 0
- Crystal Reports 8. 5
- Crystal Reports v10
-...
