Principles of Marketing Writing a Marketing Plan

Training Provided by 123-CBT Computer Based Training Principles of Marketing: Writing a Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan.

Learn To

• Determine your product's market position.
  
• Identify the four types of analyses that should be conducted before creating a marketing plan.
  
• Identify methods for implementing marketing strategies.
  
• Select the purpose of considering target markets when creating marketing plans.
  
• Identify the characteristics of an appealing marketing plan.
  
• Sequence the steps for creating a marketing plan.
  
• Identify marketing plan evaluation methods.

Audience

Managers, supervisors, and executives who can influence the marketing and strategic goals of their organization.

Deployment Options

e-Learning

Accreditation

NASBA credits: 3 CPE Credits

CEU credits: 0.30 CEUs

Language Options

US English

Total Learning Time

2 to 4 hours

Objectives

Unit 1: Fundamentals of Marketing Plans (0.5 - 1 hour)

• Identify two factors to consider when determining your market position.
  
• Explain the difference between a business plan and a marketing plan.
  
• Determine your product's market position.
  
• Identify the key elements of a marketing plan.
  
• Simulation Overview:
  
• In this simulation, you will meet with Robin Carlson, one of Icon's Marketing Directors, to discuss the fundamentals of marketing plans. Robin has a number of years of experience in the industry and will ask you a series of questions to test your knowledge of a variety of marketing concepts. Those concepts will include market positioning, the difference between a business plan and a market plan, and the key elements of a marketing plan.

Unit 2: Building the Elements of a Marketing Plan (0.5 - 1 hour)

• Identify the four types of analyses that should be conducted before creating a marketing plan.
  
• Identify the two types of objectives developed for a marketing plan.
  
• Identify the four types of marketing strategies.
  
• Identify ways to control marketing activities.
  
• Identify ways to evaluate your marketing plan.
  
• Simulation Overview:
  
• Icon is looking to release a new electronic pet fencing system, tentatively named Stay Spot Stay. In this meeting with Kristen Anderson, a Market Research Analyst, and Bruce Madison, the Product Manager for the system, you'll need to outline the elements of the product's marketing plan. As the Marketing Manager for this product, you'll need to lead the team in developing possible marketing strategies and explain the importance of market research.

Unit 3: Creating a Marketing Plan (1 - 2 hours)

• Select the purpose of considering target audiences when creating marketing plans.
  

• This is primarily online training This is an online eLearning or CBT training program This program may be available on CD Contact 123-CBT Computer Based Training for more information

  Training Presented in: English

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Principles of Marketing Writing a Marketing Plan --

About The Training Provider: 123-CBT Computer Based Training

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