|
Provided by: 123-CBT Computer Based Training Brand Management Building Brand Equity |
 |
Brand Management: Building Brand Equity explains how brand management affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity.
Learn To
The target audience for this series is managers and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand.
Deployment Options
e-Learning
Accreditation
NASBA credits: 3 CPE Credits
CEU credits: 0.30 CEUs
Language Options
US English
Total Learning Time
2 to 4 hours
Objectives
Unit 1: Determining Brand Equity Benefits (0.5 - 1 hour)
Learn To
- Identify sources of brand equity.
- Utilize brand associations to manage brand identity.
- Identify how direct and indirect distribution channels can influence brand equity.
- Select promotional options that can impact brand equity.
- Use appropriate marketing mix components to build brand equity.
- Identify the stages for developing brand equity.
The target audience for this series is managers and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand.
Deployment Options
e-Learning
Accreditation
NASBA credits: 3 CPE Credits
CEU credits: 0.30 CEUs
Language Options
US English
Total Learning Time
2 to 4 hours
Objectives
Unit 1: Determining Brand Equity Benefits (0.5 - 1 hour)
- Identify common advantages that brand equity provides.
- Explain the benefits of increased brand equity.
- Identify the sources of brand equity.
- Increase brand awareness.
- Improve brand image.
- Simulation Overview:
- In this simulation, you are the Brand Manager of the Platinum P2 Personal MP3 Digital Audio Player. Platinum is a brand owned by Icon and it is struggling in the market place because consumers are not accepting the digital audio player. You are meeting with Don Hamilton and Kelly Landry to discuss ways to make this brand as successful as it has the potential to be. As the new Brand Manager, you must find a way to increase the equity of the Platinum brand. Your goal is to present ideas on how to increase brand equity by increasing brand awareness and improving brand image.
- Identify the definition of perceived quality.
- Identify the importance of consumer perception of quality and value.
- Select the common issues to consider when developing a pricing strategy.
- In a given situation, choose an appropriate pricing method.
- Develop a pricing strategy.
- Identify the characteristics of direct and indirect distribution channels.
- In a given situation, develop an appropriate distribution strategy.
- Select promotional options that can have an impact on brand equity.
- Develop a promotion strategy.
- Simulation Overview:
- In this simulation, you are the Brand Manager of Icon's latest addition to its family of brands, TechMeld. The target market for the TechMeld 2000 is olde
|
|
||||||||
Training
Provided by 123-CBT Computer Based Training
Brand Management Building Brand Equity
--
About The Training Provider: 123-CBT Computer Based Training
123-CBT Computer Based Training - 123-CBT offers discount pricing on top quality eLearning
programs from leading computer based training providers. Many of the training courses are available both online or on CD so that you can study at home at your own pace:
E-Learning available for
- ABAP 6. 10
- Access 2003
- Acrobat 6. 0
- ASP
- ASP. NET
- C
- Captivate 1. 0
- Crystal Reports 8. 5
- Crystal Reports v10
-...
