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Provided by: 123-CBT Computer Based Training Brand Management Managing Brand Equity |
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Brand Management: Managing Brand Equity explains how to manage a brand name, measure brand equity, and manage a brand on a long-term basis. The program also details the steps for creating brand extensions, the techniques for measuring brand equity, and the options for reviving brand equity.
Learn To
The target audience for this series is managers and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand.
Deployment Options
e-Learning
Accreditation
NASBA credits: 3 CPE Credits
CEU credits: 0.30 CEUs
Language Options
US English
Total Learning Time
2 to 4 hours
Objectives
Unit 1: Managing Brand Equity (0.5 - 1 hour)
Learn To
- Identify issues to consider when managing a brand name.
- Sequence the steps for creating brand extensions.
- Select the factors you should measure when conducting a brand assessment.
- Identify characteristics that comprise an effective brand equity measuring technique.
- Select options for reinforcing brand equity.
The target audience for this series is managers and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand.
Deployment Options
e-Learning
Accreditation
NASBA credits: 3 CPE Credits
CEU credits: 0.30 CEUs
Language Options
US English
Total Learning Time
2 to 4 hours
Objectives
Unit 1: Managing Brand Equity (0.5 - 1 hour)
- Identify issues to consider when managing a brand name.
- Sequence the steps for creating brand extensions.
- Apply the steps for creating brand extensions.
- Identify issues to consider when creating a global branding strategy.
- Simulation Overview:
- In this simulation, you are a marketing assistant for Icon and a member of a team designed to create a brand extension for Carb-X, a relatively new energy drink that has experienced incredible sales numbers. Account Executives report that retailers have received a number of requests for Icon to make extensions of the Carb-X name. Your idea is to create an energy bar, tentatively named Carb-AR, which will include essential nutrients, taste great, and be available at a reasonable price. At prior meetings your team has tentatively approved your idea. If you are successful, your team has indicated that your hard work will result in your being promoted to Product Manager for Carb-AR.
- Select the factors you should measure when conducting a brand assessment.
- Select the steps to perform a brand assessment.
- Identify the characteristics that comprise an effective brand equity measuring technique.
- Given appropriate information, select common brand measuring techniques.
- Identify the options for organizing the results of brand measurement.
- Simulation Overview:
- In this simulation you are Icon's Marketing Director meeting with Nathan Iverson, a Marketing Assistant. Icon has developed a new product called GreenheatH2O, a photovoltaic solar water heating system. GreenheatH2O is a unique product, in that it was developed more to show Icon's commitment to the environment than for profit. Greenheat has sold moderately well, largely due to better than expected sales on the west coast. Nathan is being groomed as a brand manager, and you feel this is an opportunity to ex
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Training
Provided by 123-CBT Computer Based Training
Brand Management Managing Brand Equity
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About The Training Provider: 123-CBT Computer Based Training
123-CBT Computer Based Training - 123-CBT offers discount pricing on top quality eLearning
programs from leading computer based training providers. Many of the training courses are available both online or on CD so that you can study at home at your own pace:
E-Learning available for
- ABAP 6. 10
- Access 2003
- Acrobat 6. 0
- ASP
- ASP. NET
- C
- Captivate 1. 0
- Crystal Reports 8. 5
- Crystal Reports v10
-...
