Brand Management Developing a Brand Strategy

Training Provided by 123-CBT Computer Based Training Brand Management: Developing a Brand Strategy gives you information on building, defending, and developing brand equity as well as introducing new brands. The program also explains the processes for developing secondary and sub-brands. Additionally, the program provides you with guidelines for building brand extensions and releasing a brand internationally. By applying the information in this program, you will be able to create a secondary or sub-brand, identify reasons new products might fail, and launch a brand internationally.

Learn To

• Match ways to identify brand competition with descriptions of each.
  
• Given a situation, identify the action that is being taken to protect a brand.
  
• Create a brand vision.
  
• Create a sub-brand.
  
• Given a scenario, analyze why your new product failed.

Audience

The target audience for this series is brand managers, product managers, and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand.

Deployment Options

e-Learning

Accreditation

NASBA credits: 3 CPE Credits

CEU credits: 0.30 CEUs

Language Options

US English

Total Learning Time

2 to 4 hours

Objectives

Unit 1: Building and Defending Brand Equity (0.5 - 1 hour)

• Select the four actions to identify brand competition.
  
• Apply the appropriate guidelines for identifying brand competition.
  
• Identify the brand elements that are the easiest to protect.
  
• Given a situation, identify the action that is being taken to protect a brand.
  
• Defend your brand.
  
• Identify the steps for creating a brand vision.
  
• Create a brand vision.
  
• Simulation Overview:
  
• In this simulation, you are a Brand Manager in the Marketing Department of Avenport, an Icon-owned company that makes automobiles. You are specifically responsible for managing the Qualera, which is the upscale, luxury car manufactured by Avenport. You will meet with your assistants, Jennifer Webber and Matt Engles, who perform research duties and aid in preparing presentations for marketing team meetings. They have been assisting you in getting ready to report to the marketing staff on your brand's competitors and to present your analysis of the Qualera brand. In this simulation, Jennifer and Matt will brief you on their findings, and you must answer their questions about defending brand equity, and explain how a brand vision is created.

Unit 2: Developing Brand Equity (0.5 - 1 hour)

• Identify the factors you should consider when building a brand extension.
  
• Sequence the steps for creating a secondary brand.
  
• Identify reasons for using secondary brands.
  
• Identify the steps for creating a sub-brand.
  
• Identify reasons for using sub-brands.
  
• Identify steps for protecting brands.
  
• Identify the guidelines that should be applied to registered brand elements.
  

  This is primarily online training This is an online eLearning or CBT training program This program may be available on CD Contact 123-CBT Computer Based Training for more information

  Training Presented in: English

Brand Management Developing a Brand Strategy --

About The Training Provider: 123-CBT Computer Based Training

More Brand Management Training from 123-CBT Computer Based Training

• Brand Management Branding on the Web
• Brand Management Building Brand Equity
• Brand Management Fundamentals of Brand Management
• Brand Management Integrated Marketing
• Brand Management Managing Brand Equity
• Brand Management Series