Brand Management Integrated Marketing

Training Provided by 123-CBT Computer Based Training Brand Management: Integrated Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally, the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for managing both financial and market resources as well as organizational structures. By applying the information in this program, you will be able to integrate a brand within your company, convey brand identity through appropriate channels, and manage your resources effectively.

Learn To

• Identify the benefits of integrated branding.
  
• Identify the process for strengthening a shallow brand.
  
• Develop an integrated brand.
  
• Implement an integrated brand.
  
• Relate driver components to brand extensions.
  
• Align marketing media with brand.
  
• Sequence the steps of completing a marketing audit.
  
• Identify the steps of the budgeting process.

Audience

The target audience for this series is brand managers, product managers, and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand.

Deployment Options

e-Learning

Accreditation

NASBA credits: 3 CPE Credits

CEU credits: 0.30 CEUs

Language Options

US English

Total Learning Time

2 to 4 hours

Objectives

Unit 1: Integrated Brand Communication (0.5 - 1 hour)

• Identify the benefits of integrated branding.
  
• Classify integrated marketing terms.
  
• Choose the differences between integrated and regular branding and marketing.
  
• Select the steps for identifying an integrated brand.
  
• Identify the process for strengthening a shallow brand.
  
• Identify the tools for integrating your brand through your organization.
  
• Simulation Overview:
  
• You are an employee of ''Happy Hill,'' an Icon-owned amusement park. In this simulation, you will meet with Susan Darnell, the newly appointed Director of Online Commerce, to brief her on the integrated branding strategy the company implemented three years ago. Happy Hill is preparing to expand into online commerce, and it is important that it fit into the integrated branding scheme of the company. As the Director of Marketing, you must explain the steps you took to create an implemented brand, explain why it was important to do so, and encourage Susan to comply with that strategy as she leads the online commerce effort.

Unit 2: Brand Driven Marketing (0.5 - 1 hour)

• Identify the three parts of an organization that should be aligned through an integrated brand proposal.
  
• Select ways to educate employees on the integrated brand.
  
• Identify which driver components have the greatest effect on the internal and external brand.
  
• Relate driver components to brand extensions.
  

  This is primarily online training This is an online eLearning or CBT training program This program may be available on CD Contact 123-CBT Computer Based Training for more information

  Training Presented in: English

  Click here for more information or to take this course

Brand Management Integrated Marketing --

About The Training Provider: 123-CBT Computer Based Training

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