Brand Management Branding on the Web

Training Provided by 123-CBT Computer Based Training Brand Management: Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet, creating a secondary brand on the Internet, and how to introduce a brand on the Internet. Additionally, the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By applying the information in this program, you will be able to develop an online brand, determine appropriate situations for creating secondary brands, and introduce a brand on the Internet.

Learn To

• Identify the steps for branding on the Internet.
  
• Select the steps for creating a secondary brand on the Internet.
  
• Evaluate proposed Web sites for your company.
  
• Select Internet abilities that you can leverage to strengthen your brand.
  
• Use the abilities of the Internet to strengthen your brand.
  
• Create an online vision for your company.

Audience

The target audience for this series is brand managers, product managers, and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand.

Deployment Options

e-Learning

Accreditation

NASBA credits: 3 CPE Credits

CEU credits: 0.30 CEUs

Language Options

US English

Total Learning Time

2 to 4 hours

Objectives

Unit 1: Branding Through the Internet (0.5 - 1 hour)

• Select the different types of Web sites.
  
• Identify the steps for branding on the Internet.
  
• Select the steps for creating a secondary brand on the Internet.
  
• Select naming guidelines.
  
• Apply naming guidelines.
  
• Determine if a secondary brand is necessary.
  
• Identify guidelines that should be applied to your Web site.
  
• Determine the most effective Web site for your company.
  
• Simulation Overview:
  
• In this simulation, you are the Brand Manager of The Lil' Brown Bean, a brand owned by Icon. The Lil' Brown Bean House is currently a bricks-and-mortar coffee shop franchise. It is in the initial stages of moving online in order to expand its customer base. The Lil' Brown Bean brand is associated with an upscale image of quality and discerning taste. You are meeting with the team that is in charge of developing the plan to move the brand online. The team is made up of Jessica Stone, the Marketing Communications Manager; Marcus D'Angelo, the Senior Web Developer/Designer; and Elizabeth Thomas, the Senior Market Research Analyst. Your goal is to ensure that the online brand will expand the customer base by helping the team determine whether a secondary brand is necessary, what type of Web site would be best for the brand, and what they should name the Web site.

Unit 2: Using Online Branding Tactics (0.5 - 1 hour)

• Identify factors to consider when building a brand for a business existing primarily on the Internet.
  
• Identify pitfalls of branding on the Internet.
  
• Avoid Interne

  This is primarily online training This is an online eLearning or CBT training program This program may be available on CD Contact 123-CBT Computer Based Training for more information

  Training Presented in: English

Brand Management Branding on the Web --

About The Training Provider: 123-CBT Computer Based Training

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