Provided by: Meirc Training and Consulting

Marketing for Better Results

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Training Provided by Meirc Training and Consulting

Objectives:
By the end of the program, participants will be able to:

Define the nature and concept of marketing in a competitive environment.
Understand the process of planning for marketing activities.
Apply the techniques used in assessing market opportunities.
Gather information necessary for implementing successful marketing strategies.
Understand the implications of the 4Ps in marketing.

Training Avaliability and Delivery

This is primarily ilt training
	This is a workshop seminar
	This class may involve group study
	Courseware may be available for purchase
	This class may be available at a classroom in Dubai, Dubai,
	Contact Meirc Training and Consulting for more information

Course Level:	basic through advanced
Schedule:	5 days
Training Presented in:	English

Related Keywords: marketing business marketing marketing strategy marketing management marketing plan marketing and advertising marketing training

Training Program Details

The Marketing Concept

Historical Development
Basic Functions
A New Approach to Marketing
The Process of Strategic Planning in Marketing

The Marketing Mission
Objectives and Goals
Strategic Alternatives
Business Situation Analysis
Market Segmentation

Steps in Market Segmentation
Market Targeting and Product Positioning
Total Product Concept

Life Cycle Concept
Product Branding and Positioning
Developing Effective Pricing Strategies

Factors Affecting Pricing
Price Setting Methods
Organizing and Managing the Distribution Channel

Kinds of Distribution Channels
Choosing the Best Channel
Developing an Effective Promotion Strategy

Advertising Objectives and Components
Developing Effective Sales Promotions

Direct Sales Techniques

SPIN Model
The Marketing Research Process

Types of Market Research
Elements of Desk and Field Research

About Meirc Training and Consulting - Training Provider

Meirc Training and Consulting - Meirc offers an impressive range of Dubai training, consulting, Certification, Seminars, Management Course, nlp training dubai, business training, Finance and Quality Training, training, career training dubai, supervisor training dubai, management training, leadership training, sales training, project management training dubai, neuro linguistic programming dubai, human resources dubai,...

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