Provided by: Meirc Training and Consulting

The Strategic Marketing Plan

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Objectives:
By the end of the program, participants will be able to:

Define the concept and scope of strategic marketing.
Understand the process of strategic planning.
Apply the techniques used in preparing the strategic marketing plan.
Develop the components of strategic marketing planning.

Training Avaliability and Delivery

This is primarily ilt training
	This is a workshop seminar
	This class may involve group study
	Courseware may be available for purchase
	This class may be available at a classroom in Dubai, Dubai,
	Contact Meirc Training and Consulting for more information

Course Level:	basic through advanced
Schedule:	3 days
Training Presented in:	English

Related Keywords: marketing business marketing marketing strategy marketing management marketing plan marketing and advertising sales coaching sales sales management sales marketing

Training Program Details

The Marketing Concept

Scope and Functions
The Marketing Mission

The Business Situation Analysis

The SWOT Analysis
The Competitive Analysis
Environmental Analysis
Strategic Marketing Goals

Long Term Goals
Short Term Goals
Considering Different Strategic Alternatives

Analyzing Different Marketing Strategies
Selecting the Best Strategy
Developing the Marketing Action Plan

Objectives Setting Plan
Scheduling Activities
Allocation of Human and Financial Resources
The Actual Writing of the Marketing Plan

Implementing the Marketing Plan

Developing Standards and KPIs
Control Mechanisms

About Meirc Training and Consulting - Training Provider

Meirc Training and Consulting - Meirc offers an impressive range of Dubai training, consulting, Certification, Seminars, Management Course, nlp training dubai, business training, Finance and Quality Training, training, career training dubai, supervisor training dubai, management training, leadership training, sales training, project management training dubai, neuro linguistic programming dubai, human resources dubai,...

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