The Strategic Marketing Plan

Marketing

Meirc Training and Consulting
Objectives:
By the end of the program, participants will be able to:

Define the concept and scope of strategic marketing.
Understand the process of strategic planning.
Apply the techniques used in preparing the strategic marketing plan.
Develop the components of strategic marketing planning.
This is primarily ilt training
workshop / seminarThis is a workshop seminar
group study and discussionThis class may involve group study
coursewareCourseware may be available for purchase
instructor led trainingThis class may be available at a classroom in Dubai, Dubai,
Course Level:basic through advanced
Duration:3 days
Training Presented in:English
Training Provided by Meirc Training and Consulting
  • R asked: Please give me the contact Number and Price for the course. and Please advise me for the course because i am into business of sale & purchase of property, what would be the appropriate course for me. regards,
  • D asked: sample of marketing plan
  • R asked: Do you provide any Marketing short term courses Thanks
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  • Y asked: hello how much this course and when will begin?
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  • A asked: how much exactly will it cost, and when is the seminar offered?
  • H asked: what are the dates of the course in Dubai?
The Strategic Marketing Plan
The Marketing Concept

Scope and Functions
The Marketing Mission

The Business Situation Analysis

The SWOT Analysis
The Competitive Analysis
Environmental Analysis
Strategic Marketing Goals

Long Term Goals
Short Term Goals
Considering Different Strategic Alternatives

Analyzing Different Marketing Strategies
Selecting the Best Strategy
Developing the Marketing Action Plan

Objectives Setting Plan
Scheduling Activities
Allocation of Human and Financial Resources
The Actual Writing of the Marketing Plan

Implementing the Marketing Plan

Developing Standards and KPIs
Control Mechanisms
About The Training Provider: Meirc Training and Consulting
Meirc Training and Consulting - Meirc Training and Consulting offers a comprehensive range of training courses and executive training in Dubai and outside UAE in regions which include the Middle East, North Africa and Europe. Meirc has expertise in wide areas as follows: Administration and Secretarial, Communication Skills, Contracts Management, Customer Service, Finance and Accounting, Human Resources Management,...
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