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Provided by: Meirc Training and Consulting The Strategic Marketing PlanMarketing |
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Training
Provided by Meirc Training and Consulting
Objectives:
By the end of the program, participants will be able to:
Define the concept and scope of strategic marketing.
Understand the process of strategic planning.
Apply the techniques used in preparing the strategic marketing plan.
Develop the components of strategic marketing planning.
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The Strategic Marketing Plan
The Marketing Concept
Scope and Functions
The Marketing Mission
The Business Situation Analysis
The SWOT Analysis
The Competitive Analysis
Environmental Analysis
Strategic Marketing Goals
Long Term Goals
Short Term Goals
Considering Different Strategic Alternatives
Analyzing Different Marketing Strategies
Selecting the Best Strategy
Developing the Marketing Action Plan
Objectives Setting Plan
Scheduling Activities
Allocation of Human and Financial Resources
The Actual Writing of the Marketing Plan
Implementing the Marketing Plan
Developing Standards and KPIs
Control Mechanisms
Scope and Functions
The Marketing Mission
The Business Situation Analysis
The SWOT Analysis
The Competitive Analysis
Environmental Analysis
Strategic Marketing Goals
Long Term Goals
Short Term Goals
Considering Different Strategic Alternatives
Analyzing Different Marketing Strategies
Selecting the Best Strategy
Developing the Marketing Action Plan
Objectives Setting Plan
Scheduling Activities
Allocation of Human and Financial Resources
The Actual Writing of the Marketing Plan
Implementing the Marketing Plan
Developing Standards and KPIs
Control Mechanisms
About The Training Provider: Meirc Training and Consulting
Meirc Training and Consulting - Meirc Training and Consulting offers a comprehensive range of training courses in Dubai and executive training in Dubai and outside the UAE in regions which include the Middle East, North Africa and Europe. Meirc has expertise in wide areas as follows:
Leadership and Management,
Interpersonal Skills,
Communication Skills,
Business Writing,
Human Resources Management,
Training and...
