The Entrepreneurship Certificate in Marketing Mastery Program
Training
Provided by Online Training Directory
A Trump U Course- Starting a new business means more than having a good idea. The hottest concept will cool off in a minute if it isn t fueled by the knowledge and skills that are needed to transform it into a real and sustainable business. Students will be given an opportunity to work on their own business concepts. Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have unlimited access to course materials for 12 months from the day of enrollment. This is a certificate program where upon successful completion of the coursework, a signed certificate will be issued.
The Entrepreneurship Certificate in Marketing Mastery Program A Trump U Course The Entrepreneurship Mastery Program is the most comprehensive, results-oriented distance learning program for entrepreneurs available on the online education market today. This program gives you the systematic foundation that every successful business builder needs to succeed! You will amass more business knowledge in 8 weeks than most people accumulate after years of education and business experience. Each session includes working on a component of your business plan, practical hands-on learning techniques, peer interaction, and constructive feedback from the instructor. For students who currently do not have a specific idea for a business, it is suggested that they pick a business that they are interested in learning about. For example, an internet-only retailer or a consulting firm. To be a successful entrepreneur you must be able to quickly and clearly communicate your business concept, relaying both your passion and the essence of your plan. This is most commonly referred to as the elevator pitch. The Entrepreneurship Mastery Program is designed so that as you develop your business plan, you are simultaneously learning how to effectively communicate it. That is why throughout the program we evaluate your progress and ultimately select a group of individuals to actually pitch their ideas to a round table of entrepreneurship investors and experts. This is one of the toughest feats to pull off in the business world and we take pride in being able to assemble a key group of experts to give you the insightful feedback you need to polish your presentation skills. Not only will you potentially be given an opportunity to pitch your venture to an esteemed panel of experts, if you present a winning pitch, you will earn a private talk with our Venture Capitalist and Professor Paul Wimer, who will help you to further develop your plan. Making the transition to owning and running your own business is a process. By completing Entrepreneurship Mastery, students will have taken essential steps toward acquiring the foundation they need to build a business that can withstand the challenges all businesses inevitably face.
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The Entrepreneurship Certificate in Marketing Mastery Program
Outcomes
Students in Entrepreneurship Mastery will learn how to:
Assessment
Assessment is based upon satisfactory completion of all course work. Upon successful completion, the student will gain a deep knowledge base covering the most important aspects of entrepreneurship and receive a certificate of completion signed by Donald Trump.
Complete Course Outline Textbook: Business, The Ultimate Resource. Perseus Publishing ? 2002.Recommended Reading: ? The E-Myth Revisited by Michael E. Gerber. Harper Business ? 1995. ? Managing By The Numbers by Chuck Kremer and Ron Rizzuto with John Case. Basic Books ? 2000. ? Purple Cow (Portfolio Hardcover ? 2003.) and Unleashing the Idea Virus (Do You Zoom, Inc. ? 2000.) by Seth Godin ? Diary of a Small Business Owner by Anita F. Brattina. The ATHENA Foundation. ? 1996, 2003. Course Requirements General Information: Each session will be focused on a single topic that is more fully described in this syllabus. Many of the sessions will include guest speakers who are experts in the subject area. Depending on content and guest speaker, each session will run between 60 and 90 minutes in length.Class Time: All classes will be held on Wednesday via telephone. Class will begin promptly at 7pm (EST).Class Format: Each class session will include a lecture and a question and answer period. In the question and answer period there will be a review of the prior session?s homework assignment. Please note that the order of the sessions and the content are subject to change based upon guest availability.Question and Answer Period: During each class, you?ll have the opportunity to ask the instructor a live question. Once the presentation has begun and the speaker has been introduced, the live Q&A function will be enabled. If you want to ask a question, simply press *1 on your phone. You will then be placed in a queue to ask your question during the Q&A period that follows the presentation. The presenters will answer as many questions as time allows. If you wish to remove yourself from the queue, simply press *1 again.Homework: There will be a homework assignment associated with each session that will focus on the student?s own business idea. The homework should be prepared in time for the following week?s session. Each session?s homework should take between one and three hours.Pre-Session Reading: Most sessions have pre-session required reading. Each one should take between one and two hours. Some sessions also have recommended reading.Course Website: You can access all course materials online at the course website. At the course website you can: ? Obtain the complete course schedule and dial-in information for each teleseminar. ? Download a session guide for each teleseminar up to six days before the session. The session guide contains detailed talking points and case material related to the specific course session, as well as guidance regarding homework and reading required for the following session. ? Link to the course discussion board. ? Listen to or download an archived audio recording of each session the day after it occurs. ? Access course notes for each session within three business days of the session. The course notes include a complete transcript of the teleseminar that has been annotated by your instructor. Session Outline
Contact Hours: 24
Students in Entrepreneurship Mastery will learn how to:
- Develop an entrepreneurial mindset
- Analyze and refine their business idea
- Identify who their customer is and what they really care about
- Create a brand statement and marketing plan
- Project their revenue and expenses
- Set up the appropriate legal structure for their business
Assessment
Assessment is based upon satisfactory completion of all course work. Upon successful completion, the student will gain a deep knowledge base covering the most important aspects of entrepreneurship and receive a certificate of completion signed by Donald Trump.
Complete Course Outline Textbook: Business, The Ultimate Resource. Perseus Publishing ? 2002.Recommended Reading: ? The E-Myth Revisited by Michael E. Gerber. Harper Business ? 1995. ? Managing By The Numbers by Chuck Kremer and Ron Rizzuto with John Case. Basic Books ? 2000. ? Purple Cow (Portfolio Hardcover ? 2003.) and Unleashing the Idea Virus (Do You Zoom, Inc. ? 2000.) by Seth Godin ? Diary of a Small Business Owner by Anita F. Brattina. The ATHENA Foundation. ? 1996, 2003. Course Requirements General Information: Each session will be focused on a single topic that is more fully described in this syllabus. Many of the sessions will include guest speakers who are experts in the subject area. Depending on content and guest speaker, each session will run between 60 and 90 minutes in length.Class Time: All classes will be held on Wednesday via telephone. Class will begin promptly at 7pm (EST).Class Format: Each class session will include a lecture and a question and answer period. In the question and answer period there will be a review of the prior session?s homework assignment. Please note that the order of the sessions and the content are subject to change based upon guest availability.Question and Answer Period: During each class, you?ll have the opportunity to ask the instructor a live question. Once the presentation has begun and the speaker has been introduced, the live Q&A function will be enabled. If you want to ask a question, simply press *1 on your phone. You will then be placed in a queue to ask your question during the Q&A period that follows the presentation. The presenters will answer as many questions as time allows. If you wish to remove yourself from the queue, simply press *1 again.Homework: There will be a homework assignment associated with each session that will focus on the student?s own business idea. The homework should be prepared in time for the following week?s session. Each session?s homework should take between one and three hours.Pre-Session Reading: Most sessions have pre-session required reading. Each one should take between one and two hours. Some sessions also have recommended reading.Course Website: You can access all course materials online at the course website. At the course website you can: ? Obtain the complete course schedule and dial-in information for each teleseminar. ? Download a session guide for each teleseminar up to six days before the session. The session guide contains detailed talking points and case material related to the specific course session, as well as guidance regarding homework and reading required for the following session. ? Link to the course discussion board. ? Listen to or download an archived audio recording of each session the day after it occurs. ? Access course notes for each session within three business days of the session. The course notes include a complete transcript of the teleseminar that has been annotated by your instructor. Session Outline
- Session 1: You, Your Idea, and Your Plan
- Examine what it takes to succeed ? personality traits, habits and practices
- Identify your entrepreneurial strengths and weaknesses
- Begin to refine your business idea so that it will succeed
- Set the groundwork for developing a winning business plan
- Session 2: Customers and Competition
- Learn to determine the viability of your business idea
- Step-by-step method for assessing the market
- Define your target customer
- Gather key information about your competition
- Session 3: If You Build it?.
- Estimate the number of potential customers
- Determine how much they will spend
- Learn to predict future trends
- Maximize market opportunity
- Session 4: Building Your Brand
- Learn to articulate your market position
- Develop a distribution plan
- Reach your target consumers in a cost effective manner
- Make and adjust a marketing and promotions plan
- Session 5: Team Players
- Learn to identify the skills your business will require
- Strategically build the human capital of your business
- Develop a management team
- Session 6: Revenues and Costs
- Operational planning
- Project revenues
- Anticipate and account for costs
- Financials
- Session 7: The Bottom Line
- Interpret profit and loss, cash flow, and balance sheet statements
- Pressure test your financial projections
- Optimize your business idea
- Session 8: Funding Fundamentals
- Estimate the amount of funding you need
- Determine what type of funding is most appropriate for your needs
- Locate sources of funding
- Prepare to secure funding
Contact Hours: 24
About The Training Provider: Online Training Directory
Online Training Directory - Workforce and Continuing Ed online courses are offered at basic, intermediate and advanced levels. Going beyond basic training provides a deeper and more educationally rewarding learning experience, especially for students who wish to advance careers or initiate new ones. For the general lifelong learner we continue to offer "fun to learn" single, stand-alone courses.
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