Accelerate your Business Growth--Instructor-Led

Outcomes This course will teach you how to:

1. Analyze a potential market`s suppliers and customers and anticipate how they will react to your entry
2. Target new products and services to the right customers use a spreadsheet to identify and target effectively
3. Assess how you stack up against your competition and learn that your competition isn`t always who you think it is
4. Price your products and services to sell learn the "do`s" and "don`ts" of pricing
5. Increase product value with visually effective packaging recognize what makes or breaks a product package
6. Close deals with persuasive selling strategies
7. Position your offering using a clear and effective message

Assessment Assessment is based upon satisfactory completion of four assignments with a total estimated completion time of 9 ? 12 hours. Upon successful completion of these assignments, the student will gain a deep knowledge base that will keep their customer?s coming back and receive a certificate of completion signed by Don Sexton. Complete Course Outline This course is made up of five assignments. Each of your assignments consists of five steps.

1. Learn about your job
   • Email: The email tells you which task you''''re expected to carry out, and it provides the information necessary for its completion. Oftentimes, it contains attachments that you should download and save to your desktop.
   • About this assignment: Gives you an overview of the task.
   • What''''s involved in...?: This section provides principles and techniques relevant to your assignment.
   • What do the experts have to say about...?: Here you will find instructional videos of the course experts.
2. Do your work
   • Step-by-step guide: This step-by-step walk-through is designed to assist you in carrying out your assignment.
   • Open assignment worksheet: This link opens a pop-up window which contains the worksheet in which you will record your answers to the assignment questions. You will submit the worksheet for peer review.
   • View and rate peers'''' work: This link opens a pop-up window in which you can read your peers'''' responses, rate them, and offer comments.
3. Submit your work
4. Receive feedback
   • Read Expert Answer: In this section you will read Don Sexton''''s comments about the assignment.
   • View and rate peers'''' work: This is another opportunity to read, rate, and comments on your peers'''' responses.
   • Open assignment worksheet: Here you can review your own answers.
   • Hear additional advice from experts: There may be more videos here relating your work in the assignment to the real world.
   • Take it to the real world: This important section provides more information about the subject, as well as advice about how to apply the lessons learned in the assignment to the real world.
   • Your toolbox: This section is where you''''ll access take-away tools such as forms, tables, and spreadsheets.

Assignments In each of the five assignments below, you will be faced with a real-world problem and be asked to solve it.Assignment 1: Analyze the market environment. You''''ll assess each of five marketplace "players" which include: You and your competitors; potential entrants and substitute products and services; suppliers; re-sellers; and end-users.Assignment 2: Evaluate competitive offerings. You''''ll determine potential competitors and assess the "positives" and "negatives" associated with each of them.Assignment 3: Target your market & position your offering. You''''ll define your market segments and target a market that would most likely buy your offering. Then you''''ll position your offering so that it best accommodates this market''''s needs.Assignment 4: Plan your marketing programs: You''''ll make decisions on three key marketing programs. You will set a price for the product, choose a package design that best accommodates and appeals to your target market, and initiate a sales program. Contact Hours: 12