Build a Powerful Branding Strategy--Self-Directed

Training Provided by Online Training Directory A Trump U Course- The age of brand reality is here. Today, it`s critical to ensure that your brand becomes special` by making a deep emotional connection with your customers and employees. In this one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have unlimited access to course materials for 12 months from the day of enrollment. Build a Powerful Branding Strategy--Self-Directed A Trump U Course In this course, you`ll learn how to build and maintain what is likely to be the most powerful asset your organization will ever have: your brand. It doesn`t matter whether you`re marketing a small neighborhood business or a major corporate enterprise. The manner in which you manage your brand will have a direct impact on your revenues. For consumer market companies, brands that are properly managed typically account for 50 to 80 percent of a business`s revenues. For industrial markets companies, brands that are responsibly managed usually account for 10 to 30 percent of a company`s net worth. As you complete the assignments in this course, you`ll be guided through a systematic process for branding your own business?from targeting your customers to creating a brand position to developing visual and non-visual identifiers to developing a communications and PR message. At every step of the way, you will build a brand that supports exactly what you want your customers to think of when they hear your company name. After each assignment in this course, you will be able to compare your answers to those of an expert. Feedback on your work will be provided in the form of automated expert solutions. Enroll in this online course if you: Want your prospects to remember you in the marketplace Desire maximum revenue Aspire to achieve greater company equity

Build a Powerful Branding Strategy--Self-Directed Outcomes
This course will teach you:

1. Who are your prospects How to determine your target market and the position of your brand
2. What makes your company the solution Your company`s key brand identifiers
3. Don`t step in the hole How to avoid costly branding and advertising mistakes
4. Branding opportunities How to make the most of your business`s points of contacts with customers
5. Win your prospects over How to design advertising that follows an effective brand strategy

Assessment
Assessment is based upon satisfactory completion of five assignments with a total estimated completion time of 9 ? 12 hours. Upon successful completion of these assignments, the student will gain a deep knowledge base that will keep their customer?s coming back and receive a certificate of completion signed by Don Sexton.
Complete Course Outline This course is made up of five assignments. Each of your assignments consists of five steps.

1. Learn about your job
   • Email: The email tells you which task you''re expected to carry out, and it provides the information necessary for its completion. Oftentimes, it contains attachments that you should download and save to your desktop.
   • About this assignment: Gives you an overview of the task.
   • What''s involved in...?: This section provides principles and techniques relevant to your assignment.
   • What do the experts have to say about...?: Here you will find instructional videos of the course experts.
2. Do your work
   • Step-by-step guide: This step-by-step walk-through is designed to assist you in carrying out your assignment.
   • Open assignment worksheet: This link opens a pop-up window which contains the worksheet in which you will record your answers to the assignment questions. You will submit the worksheet for peer review.
   • View and rate peers'' work: This link opens a pop-up window in which you can read your peers'' responses, rate them, and offer comments.
3. Submit your work
4. Receive feedback
   • Read Expert Answer: In this section you will read Don Sexton''s comments about the assignment.
   • View and rate peers'' work: This is another opportunity to read, rate, and comments on your peers'' responses.
   • Open assignment worksheet: Here you can review your own answers.
   • Hear additional advice from experts: There may be more videos here relating your work in the assignment to the real world.
   • Take it to the real world: This important section provides more information about the subject, as well as advice about how to apply the lessons learned in the assignment to the real world.
   • Your toolbox: This section is where you''ll access take-away tools such as forms, tables, and spreadsheets.

Assignments This course will guide you through the process of developing a branding strategy and plan for your business. Most of the assignments in this course are focused on making branding decisions for your own company or your own product or service offering. The assignments you''ll work through in this course reflect each step of this process.Assignment 1: Assess branding efforts. You''ll analyze the message behind television commercials from several existing businesses.Assignment 2: Create a Brand Position. You''ll define exactly who your customers are and what attributes you need them to associate with your brand. In the remaining assignments will make tactical decisions that support and implement the brand strategy you create in this assignment.Assignment 3: Design your identifiers. First, you''ll assess real and fictional company logos. Next, you''ll develop specifications for your own company name, logo, and tagline.Assignment 4: Determine your business''s contact points. You''ll identify the ways in which your business communicates to customers and develop a strategy for conveying your brand through them.Assignment 5: Build your Brand with Communications. You''ll develop a public relations message that supports your brand position.
Contact Hours: 12

About The Training Provider: Online Training Directory

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