Electronic Commerce 3 Course Bundle

Outcomes Unit 1: Identify the developments and uses of EDI List the advantageous effects of Business-to-Business E-Commerce Differentiate between electronic commerce and traditional commerce List the advantages and disadvantages of using electronic commerce to conduct business activities Understand the international nature of electronic commerce Identify how the growth of the Internet and the World Wide Web have stimulated the emergence of electronic commerce Identify economic forces that have created an environment that fosters electronic commerce List how businesses use value chains to identify electronic commerce opportunitiesUnit 2: Understand how to establish an effective business presence on the Web List promotion techniques for the Web Understand how to meet the needs of Web site visitors Perform usability testing in Web site design Identify and reach customers on the Web Identify marketing approaches that work on the Web Understand the elements of branding Understand branding strategies and costs Develop business models for selling on the WebUnit 3: Understand important computer and electronic commerce security terms Understand why secrecy, integrity, and necessity are three parts of any security program Identify the roles of copyright and intellectual property and their importance in any study of electronic commerce List the threats to computer and electronic commerce security and the countermeasures used to eliminate or reduce these threats List specific threats to client machines, Web servers, and commerce servers Identify where security can be enhanced in back office products, such as database servers Understand how security protocols help plug security holes Identify the roles that encryption and certificates play in assurance and secrecy. Assessment Each unit of the Electronic Commerce courses provide student assesment through a pre-course assesment test and a post-course assesment test. Students are able to see test score. Student are able to re-take units to better understand the training. Student can measure pre and post course scores to measure acquired knowledge and understanding of Electronic Commerce. Course Outline: UNIT 1: Introduction to Electronic Commerce Introduction to Electronic Commerce

• The History of EDI
• What Is Electronic Commerce?
• The Internet and the World Wide Web
• Economic Forces and Electronic Commerce
• Value Chains in Electronic Commerce
• Practice

Internet and the Web: Infrastructure for E-Commerce

• Packet-Switched Networks
• Markup Languages and the Web
• Web Clients and Servers
• Internets, Intranets, and Extranets
• Internet Connection Opitions and Tradeoffs
• Practice

Web-based Tools for Electronic Commerce

• Web Server Hardware and Performance Evaluation
• Web Server Software Features Sets
• Web Server Software and Tools
• Other Web Server Tools
• Practice

Electronic Commerce Software

• Software Solutions
• Marketing Smarts and Hosting Services
• Basic Packages
• Midrange Packages
• Enterprise Solutions for Large Firms
• Practice

UNIT 2: Electronic Commerce Strategies Marketing, Sales, and Promotions

• Creating an Effective Web Presence
• Identifying and Reaching Customers
• Creating and Maintaining Brands
• Business Models for Selling on the Web
• Practice

Purchasing and Support Activities

• Purchasing, Logistics, and Support
• Supply Chain Management
• Software for Purchasing, Logistics, and Support
• Practice

Web Auctions, Portals, and Virtual Communities

• Auction Basics
• Web Auction Strategies
• Virtual Community Strategies
• Practice

International, Legal, Ethical, and Tax Issues

• International Nature of Electronic Commerce
• Legal Environment of Electronic Commerce
• Ethical and Taxation Issues in Electronic Commerce
• Practice

UNIT 3: Electronic Commerce Security Issues Security Threats

• Security Overview
• Intellectual Property Threats
• Electronic Commerce Threats
• CERT
• Practice

Implementing Security

• Protecting Assets and Intellectual Property
• Protecting Client Computers
• Protecting Channels and Transaction Integrity
• Protecting the Commerce Server
• Practice

Payment Systems

• Basics and Electronic Cash
• Electronic Wallets
• Smart Cards
• Credit and Charge Cards
• Practice

Business Plans

• Planning the Project
• Managing Implementations
• Practice

Contact Hours: 72