Electronic Commerce - Strategies
Training
Provided by Online Training Directory
This course is designed to give students a good understanding of the basics of Electronic Commerce (E-Commerce)Stratetis, including marketing, promotion, and sales strategies.
This course gives the student a good understanding of Marketing/Sales/Promition Strategies, Purchasing and Support Activities, ethical, legal and tax issues related to Electronic Commerce.
This course is an "E-Learning" course.
The course is self-paced and taught by a audio of an announcer reading the leading topic and paragraph of each section. The student then reads and navigates through the remaining materials for each section. Each sub-section has a practice test to help the student review their understanding of that section while preparing for the post course assesment exam.
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Electronic Commerce - Strategies
Outcomes
Students will: Understand how to establish an effective business presence on the Web List promotion techniques for the Web Understand how to meet the needs of Web site visitors Perform usability testing in Web site design Identify and reach customers on the Web Identify marketing approaches that work on the Web Understand the elements of branding Understand branding strategies and costs Develop business models for selling on the Web
Assessment
This unit of the Electronic Commerce course provides student assesment through a pre-course assesment test and a post-course assesment test. Students are able to see test score. Student are able to re-take units to better understand the training. Student can measure pre and post course scores to measure acquired knowledge and understanding of Electronic Commerce.
Course Outline: UNIT 2: Electronic Commerce Strategies Marketing, Sales, and Promotions
Contact Hours: 24
Students will: Understand how to establish an effective business presence on the Web List promotion techniques for the Web Understand how to meet the needs of Web site visitors Perform usability testing in Web site design Identify and reach customers on the Web Identify marketing approaches that work on the Web Understand the elements of branding Understand branding strategies and costs Develop business models for selling on the Web
Assessment
This unit of the Electronic Commerce course provides student assesment through a pre-course assesment test and a post-course assesment test. Students are able to see test score. Student are able to re-take units to better understand the training. Student can measure pre and post course scores to measure acquired knowledge and understanding of Electronic Commerce.
Course Outline: UNIT 2: Electronic Commerce Strategies Marketing, Sales, and Promotions
- Creating an Effective Web Presence
- Identifying and Reaching Customers
- Creating and Maintaining Brands
- Business Models for Selling on the Web
- Practice
- Purchasing, Logistics, and Support
- Supply Chain Management
- Software for Purchasing, Logistics, and Support
- Practice
- Auction Basics
- Web Auction Strategies
- Virtual Community Strategies
- Practice
- International Nature of Electronic Commerce
- Legal Environment of Electronic Commerce
- Ethical and Taxation Issues in Electronic Commerce
- Practice
Contact Hours: 24
About The Training Provider: Online Training Directory
Online Training Directory - Workforce and Continuing Ed online courses are offered at basic, intermediate and advanced levels. Going beyond basic training provides a deeper and more educationally rewarding learning experience, especially for students who wish to advance careers or initiate new ones. For the general lifelong learner we continue to offer "fun to learn" single, stand-alone courses.
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