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Provided by: Online Training Directory Writing Web Content (Master Class) |
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Write web content that persuades, informs, entertains, inspires, and sells.
Is your style electronic? Learn how to make your Web text easy to navigate, easy to understand, and easy to use. This workshop shows how moving text from paper to the screen, or from a conventional Help system to Web customer assistance, demands a new approach. Learn to write the Web way, responding to your visitors with all the give-and-take of a conversation, replying to their questions, addressing their needs, and assuaging their doubts. When you write hot text, you get your point across quickly, provoke action, and satisfy your toughest audience?your customers. Based on extensive research in usability, readability, and attention, and supported by advice from experienced professionals, this course will help you get your prose in shape for Web success. If you are already writing content for the Web, you will get immediate help with common challenges. If you are thinking about writing for the Web, you?ll learn a new approach to style, and, along the way, you?ll create good samples for a portfolio, for job hunting. With each module, you get detailed guidelines. Each guideline comes with specific tactics to adopt when writing, background on ?the reason why,? before-and-after examples, advice on how the guideline should be adapted for particular audiences, challenges, and answers. You?ll write lots of short passages, review the prose on public sites, and evaluate how well these sites follow our guidelines. The instructor Anthony Agerskove will give you feedback and important insight on your work each week. At the end of the course, you take a final exam, rewriting several web pages.
Is your style electronic? Learn how to make your Web text easy to navigate, easy to understand, and easy to use. This workshop shows how moving text from paper to the screen, or from a conventional Help system to Web customer assistance, demands a new approach. Learn to write the Web way, responding to your visitors with all the give-and-take of a conversation, replying to their questions, addressing their needs, and assuaging their doubts. When you write hot text, you get your point across quickly, provoke action, and satisfy your toughest audience?your customers. Based on extensive research in usability, readability, and attention, and supported by advice from experienced professionals, this course will help you get your prose in shape for Web success. If you are already writing content for the Web, you will get immediate help with common challenges. If you are thinking about writing for the Web, you?ll learn a new approach to style, and, along the way, you?ll create good samples for a portfolio, for job hunting. With each module, you get detailed guidelines. Each guideline comes with specific tactics to adopt when writing, background on ?the reason why,? before-and-after examples, advice on how the guideline should be adapted for particular audiences, challenges, and answers. You?ll write lots of short passages, review the prose on public sites, and evaluate how well these sites follow our guidelines. The instructor Anthony Agerskove will give you feedback and important insight on your work each week. At the end of the course, you take a final exam, rewriting several web pages.
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Training
Provided by Online Training Directory
- A asked: detail of the course along with fee and payment mode
Writing Web Content (Master Class)
Outcomes By the end of the course, you`ll be able to
- Trim text for Web delivery.
- Make your page easy to scan.
- Create linktext that accurately predicts what the users will get if they click.
- Decide where to add links, and how to write them.
- Create paragraphs that work as discrete elements in an object-oriented world.
- Eliminate confusing material that makes visitors scratch their heads in confusion.
- Write headings that work well in menus.
- Organize menus so they make sense to your users.
- Instructor evaluation of written work, following the detailed guidelines given in each module
- In-depth responses from the instructor on your individual questions
- Self evaluation, comparing your work on some challenges with the suggested solutions.
- Final exam
- Achieving brevity.
- Cutting text that was originally written for paper.
- Shortening your paragraphs, sentences, and phrases.
- Deleting fluff.
- Moving tangential materials into linked pages.
- Making text scannable.
- Making titles and headings meaningful for the user.
- Highlighting important terms in your text.
- Writing the text that your users will click.
- Making clear what people will get if they click.
- Making the link the emphatic element.
- Providing depth and breadth through plentiful links.
- Establishing credibility through outbound links.
- Making links accessible for people with special needs.
- Designing paragraphs as individual objects.
- Unifying a paragraph around a central idea.
- Where to put the main point.
- What to do with context.
- Reducing cognitive burdens on your visitors.
- Limiting the number of clauses per sentence.
- Blowing up noun trains.
- Avoiding ambiguities, passives, and negatives.
- When to scroll, and when not to.
- Writing menus that make sense to your users.
- Creating headings that also work as menu items.
- Offering multiple routes to the same information.
- Displaying several levels at once.
- Confirming that the users have arrived on target.
- Final exam
About The Training Provider: Online Training Directory
Online Training Directory - JER Online (JER Group, Inc.) lists over 1000 , cost affordable, non-credit Courses and Certificates in its own proprietary online catalog. We are always adding "more courses...all the time " to a growing inventory.
The courses and certificates that comprise JER Online s course catalog are developed by (1) JER Online, (2) a growing number of accredited .edu partners and by (3) corporate...
