Architecting Web Content (Master Class)

Online Training Directory
This is a professional level course in architecting and organizing your Web content.

In today`s complex world, information systems are becoming more and more complex as their implementations are becoming ever more advanced. Information systems architecture is the underlying structure that defines and controls the interfaces of information systems and which integrates all of the components of the system. In this course, you will learn how to create consistent structures for your content so that users can find exactly what they want, learn quickly, and act efficiently--buying, voting, learning, or entering a conversation with your team. You?ll learn how to structure your website so it is as effective for the user as possible.
This course is aimed at non-programmers, but many programmers have found it a useful introduction to the idea of information architecture.
It is taught from the perspective of content creation so you will learn how to organize your information so that it will make sense to your users and it will be easy for them to use.After learning just what information systems architecture is and what is involved, you will analyze the basic elements of effective Websites. After you know which elements should be included on a Website, you will learn how to manage the content of the site and how to make it highly usable and accessible. After this, you will learn how to improve your Website, you will examine some publishing guidelines, and you will look at some effective marketing strategies. Each week, you will work through online lessons, research projects, discussion questions, and review tests. This will make sure that you are learning the materials effectively. At the end of the course, you will complete a course project that will integrate the concepts of the course and will tie it all together for you.
You can email me questions, stray thoughts, or concerns at any time, and I will get back to you as quickly as I can.
The course is designed to help you become a professional, so I invite you to ask any questions that occur to you, along the way. Text Book: Web Page Design in Easy Steps Publisher: Computer Step (April 30, 2003) ISBN: 1840782536 It can be purchased from Amazon.Click here
This is primarily online training
on-line e-learning cbt (computer based)This is an online eLearning or CBT training program
Training Presented in:English
Training Provided by Online Training Directory
Architecting Web Content (Master Class)
Outcomes

Upon successful completion of this course, you will be able to:

  • Describe and explain what information systems architecture is
  • Create website design elements that will powerfully and clearly present your material
  • Accurately learn about your audience
  • Organize/categorize your website content
  • Manage specific types of websites
  • Work effectively with Content Management Systems
  • Make your website highly usable
  • Use design templates
  • Make your website accessible to a broad range of visitors
  • Work with various file formats (HTML, PDF, Word, etc.)
  • Improve and evaluate your website through web metrics
  • Publish and market your website
Assessment

Your performance will be evaluated based on:

  • Online research projects
  • Online responses to discussion questions and tests
  • Final cumulative project

It will be your responsibility to access the course through your individual login, perform the required activities andassignments, and submit your completed work by uploading documents to theLearning Management System. All coursework will need to be performed accordingto the guidelines stated in the lessons and other sources. Your instructor willreview your submissions to ensure you have achieved an in-depth understanding ofthe course objectives.

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
  • Overview of information architecture
  • Problems with Web publishing
  • The benefits of an object-oriented approach to content
  • Describing structure formally with markup languages
  • Web Page Design Basics
  • Three types of Web pages.
  • The importance of first impressions.
  • The power of headlines, tables, and lists.
  • Ideal page length and width.
  • Using hyperlinks, buttons, icons, toolbars, banners, buttons, and e-mail links.
  • Analyzing what DHTML and CSS are.
  • Using a hit counter and updating your pages regularly.
  • Choosing a background for your Web pages.
  • Effective Web page titles.
  • Keyword tips for Search engines
  • Creating a Home/Index page.

Managing Content

  • Knowing your audience and doing market research
  • Organizing and categorizing content
  • Organizing content based on audience needs
  • Common content, terminology, and placement
  • Navigation
  • Managing existing content
  • Managing links
  • Applying metadata

Managing Content

  • Keeping content current
  • Date stamps
  • Managing links
  • Following records management requirements
  • Archiving content / Web records
  • Managing specific types of Websites, Intranets
  • Websites in other languages
  • Content Management Systems, What they are, How they are used effectively to manage your content, Implementing them
  • Content Management Systems used by government agencies

Usability and Design

  • Usability principles and techniques
  • Why it''s important
  • Specific requirements.
  • How to implement them.
  • Design templates
  • "About Us" Page
  • "Contact Us" Page
  • Accessibility
  • Access for people with disabilities (Section 508)
  • Common access for a broad range of visitors Data files
  • File formats (HTML, PDF, Word, etc.)

Improving your Website

  • Evaluating your website / Web metrics
  • What is website evaluation / Web metrics?
  • Why is website evaluation important?
  • Developing a web metrics strategy
  • Ways to evaluate your site
  • Buying web analytics products and services
  • Tying website evaluation to mission achievement
  • Making changes and redesigns
  • Publishing guidelines and marketing strategies THE FINAL PROJECT IS DUE AT THIS TIME
Contact Hours: 30
About The Training Provider: Online Training Directory
Online Training Directory - JER Online (JER Group, Inc.) lists over 1000 , cost affordable, non-credit Courses and Certificates in its own proprietary online catalog. We are always adding "more courses...all the time " to a growing inventory. The courses and certificates that comprise JER Online s course catalog are developed by (1) JER Online, (2) a growing number of accredited .edu partners and by (3) corporate...
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