Learn the fundamental skills of professional search engine optimisation from an Australian expert who has personally worked on nearly 2000 commercial sites in Australia, India, USA and UK. Although there is a lot of information online, it is often unreliable or out of date. This two-day course covers up-to-date essentials that will enable you to optimise your company's website or those of clients.
Training Avaliability and Delivery
This is primarily ilt training
This is a workshop seminar
This class may involve group study
This class may be available at a classroom in Werribee, VIC,
WHAT IS SEARCH ENGINE OPTIMISATION?
DEFINITION
GLOSSARY
SEARCH ENGINES AND DIRECTORIES
HOW SEARCH ENGINES WORK
CRAWLERS, ROBOTS, SPIDERS
ALGORITHMS
SEARCH ENGINE INDEXING
RANKING
DIRECTORIES
WEBSITE ARCHITECTURE
STATIC PAGES
DYNAMIC PAGES
HOW TO BE SEARCH ENGINE FRIENDLY
PAGE CODING
MANAGING SPIDERS/ROBOTS
CRAWLABILITY
REWRITING PAGES
SUBDOMAINS
THEME PYRAMIDS
USEFUL LINKS
GUESSING THE GOOGLE ALGORITHM
CHECKLIST
PAGERANK CHECKLIST
REALITY CHECK
SE-SPECIFIC RANKING
RANKING INDICATORS
GOOGLE TOOLBAR PAGERANK
GOOGLE DIRECTORY PR
YAHOO WEBRANK
MSN/LIVE SEARCH
ALEXA RANKING
IMAGES
ON-PAGE FACTORS
ORIGINALITY
FRESH CONTENT
WRITING FOR HUMANS
LATENT SEMANTIC INDEXING
CODING THE PAGE
PAGE ELEMENT LIMITS
CASCADING STYLE SHEETS (CSS)
OFF-PAGE FACTORS
RIGHT AND WRONG WAYS TO LINK
RECIPROCAL LINKS
THREE-WAY LINKS
PURCHASED LINKS
FREE-FOR ALL (FFA) LINKS
LINK NETWORKS
REDIRECTED LINKS
LINK BAIT
TRUSTRANK AND WORTHLESS LINKS
QUALITY DIRECTORIES
PERFORMING SEARCH ENGINE OPTIMISATION
KEEP GOOD RECORDS
GATHERING REQUIREMENTS
CONVERSION GOALS
TAKING MEASUREMENTS
SITUATIONAL ANALYSIS
BENCHMARKS
KEYWORD RESEARCH
SEO GOALS
COMMERCIAL INTENT
IMPLEMENTATION
FIXING BROKEN LINKS
UPLOADING FILES
BUILD A SITEMAP IMPORTANT
SUBMIT THE SITEMAP
SITEMAP SUBMISSION SHORTCUT
SUBMISSION
USEFUL DIRECTORY LINKS
COMPLAINING TO SEARCH ENGINES
WHY BOTHER?
HOW TO ADDRESS A COPYRIGHT VIOLATION
BENCHMARKS
KEYWORD RESEARCH
SEO GOALS
COMMERCIAL INTENT
IMPLEMENTATION
FIXING BROKEN LINKS
UPLOADING FILES
SITEMAPS
IS SUBMISSION NECESSARY?
USEFUL DIRECTORY LINKS
COMPLAINING TO SEARCH ENGINES
WHY BOTHER?
HOW TO ADDRESS A COPYRIGHT VIOLATION
ADVANCED CONTENT
UNDERSTANDING GOOGLE
GOOGLE PATENTS
DIAGNOSING A SICK RANKING
DUPLICATE CONTENT
CRAWL RATE ISSUES
CANONICAL PROBLEMS
SUPPLEMENTAL RESULTS
FILTERS, NOT A SANDBOX
UNDERSTANDING YAHOO
TRUSTRANK
UNDERSTANDING WINDOWS LIVE SEARCH (MSN)
MINOR SEARCH ENGINES
ADVANCED KEYWORD RESEARCH
KEYWORD EFFECTIVENESS INDEX
WEB 2.0 AND THE POWER OF LITTLE THINGS
WEBSITE ECOSYSTEM
MICRO SITES
RSS FEEDS
BLOGOSPHERE
SOCIAL MEDIA
GOOGLE CALENDAR
PRESS RELEASES
SEO FOR BLOGS
SEO FOR CONTENT MANAGEMENT SYSTEMS
SEO FOR LOCAL SEARCH
SEO FOR MOBILE SEARCH
MEASUREMENTS
GOOGLE APIs
SEO TOOLS
FREE TOOLS
RESEARCH AND RESOURCES
HOW TO HIRE A GOOD SEO
About trainSEM - Training Provider
trainSEM - trainSEM delivers on-site, custom, and classroom training primarily in Melbourne Australia and in major Indian cities. Subjects include search engine optimisation (SEO), pay-per-click (PPC) bid management, and running an SEO/PPC service bureau.