Ash Nallawalla built Australia's largest SEO/PPC service bureau for Melbourne IT Ltd, which is one of the top 5 domain name registrars in the world. He also runs his own consultancy. This 3/4-day course covers the essentials of what you need to know to start and run your own SEO/PPC service bureau.
Training Avaliability and Delivery
This is primarily ilt training
This is a workshop seminar
This class may involve group study
This class may be available at a classroom in Werribee, VIC,
INTRODUCTION
VALUE OF SEO
WHERE YOU FIT
PRODUCT DESIGN
SEO SOLUTIONS
On-Page Work
Offerings in the Product Mix
SEO Pricing Models
Prepay
Pay as you go
Revenue Sharing
Fixed or Variable Pricing
Success
Guarantee
No Guarantee
Obfuscation Model
One-Shot or Ongoing Contract?
INFRASTRUCTURE
Email
Databases
Telephones
PPC SOLUTIONS
Account Setup
Account Management - Single Ad Network
Account Management - Multiple Ad Networks
Account Surgery
PPC Pricing Models
FINDING, KEEPING, MOTIVATING STAFF
An Ideal Staff Formula
Staff Training
SELLING
COLLATERAL
Website
Facilitate Payment
FINDING PROSPECTS
Advertising
Networking
Events
Existing PPC Advertisers
Known PPC Verticals
Finding Overseas Customers
PROBLEMS - AVOIDABLE AND UNAVOIDABLE
PITCHING SEO TO PROSPECTS
Questions to Ask
Questions Prospects Might Ask
Overcoming Objections
CONTRACTS AND SELF PRESERVATION
Essential Clauses
Approvals
Professionalism
Originality
Good English
Value Your Name
Don't Guarantee
SEO DELIVERABLES
Reports
Benchmarks
Link Submissions
Competitive Analyses
Written Recommendations
Ranking
PPC DELIVERABLES
QUALITY CONTROL
TOOLS
Free Tools
Purchased Tools
Building Your Own Tools
OUTSOURCING
RESEARCH AND RESOURCES
Useful Links
IMPROVING STAFF PRODUCTIVITY
TRAINSEM COMMUNITY
About trainSEM - Training Provider
trainSEM - trainSEM delivers on-site, custom, and classroom training primarily in Melbourne Australia and in major Indian cities. Subjects include search engine optimisation (SEO), pay-per-click (PPC) bid management, and running an SEO/PPC service bureau.