Web Project Management

PREREQUISITES
Some knowledge of the web would be useful but not essential.
Any experience of working with web people or managing a web site would also be useful.
A working knowledge of either the Windows or Mac operating systems.

Day one knowledge

Introduction
The basics of web technology
How domain names work
Understanding the difference between browsers
Understanding plug-ins
Simple site technology
What is mark up
What mark up language to use
What are web standards (W3C compliance)
What is CSS (cascading style sheet)
About javascript
Accessibility awareness
The fundamentals of (x)HTML
Semantic formatting in (x)HTML
Font limitations
Hexadecimal colour
Page layout
Using hyperlinks
Organising pages and assets
Working with tables
Understanding keywords and meta data
Email functionality
Web graphics
An overview of graphics software
What are jpeg, GIF and png?
Optimising graphics for the web
Inserting images into web pages
What are image maps?
What are GIF animations?
Dynamically driven sites
How websites are linked to databases
Advantages of dynamic web publishing
About dynamic web architecture
Dynamic technology choices and options
Emerging technologies
Wireless devises and handheld's
XML
Latest trends
Questions and answers

Day two - planning and management

Tools of the trade
What does Dreamweaver actually do?
Dreamweaver essentials
The capabilities and limitations of Dreamweaver
What does Flash actually do?
When to use Flash and when not to use Flash content
How animations are created
Interactivity in Flash
Sound and video - advantages vs disadvantages
Site planning and organisation
Creating a site plan
The three clicks rule
Ease of use
Project management for web
Project tools and methods
A project process and model for web projects
Estimating time and costs
Setting deadlines
About the critical path
Delivering to deadlines
Managing budgets
The different roles and skills within a web production team
Managing the workflow
Client issues
Defining client requirements
Planning the content
Managing client expectations
Maintaining continual client contact
Dealing with a changing brief
Selecting an agency
Deciding what you want
Where to look for a partner
What agencies worry about
How to brief prospects
Setting out a selection process
Getting the best from agencies
Publishing a site
Uploading your site
Making your site search engine friendly
Accessibility issues
Questions and answers