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Provided by: Fathom Corporate Training SELLING BRAND VALUESales |
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Training
Provided by Fathom Corporate Training
Does it feel like your brand is a "commodity" in a sea of competition?
Your brand is the mental and emotional "real estate" held in the minds and hearts of your customers. Communicating your TOTAL BRAND VALUE vs. PRICE alone to current and potential customers drastically improves your ability to compete in a saturated marketplace. When your firm s brand and its products and services are completely differentiated from the competition, your odds for success are exponentially increased. Research suggests that those brands that engage people emotionally and that differentiate themselves command prices 20 to 200 higher than competitors and sell in far higher volume. This class will focus on selling the value of the firms total brand solution vs. competing on price to win and keep new business
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SELLING BRAND VALUE
Objectives
Participants will learn to:
Recognize and build value into commoditized products and services
Identify the 6 elements of a successful brand
Build passion and respect for your firm, its products and services
Identify how brands become cults
Understand and communicate your firm s brand story in the market place
Position successfully and differentiate your firm, its products and services from the competition
Define and target new clients for your firm s products and services
Participants will learn to:
Recognize and build value into commoditized products and services
Identify the 6 elements of a successful brand
Build passion and respect for your firm, its products and services
Identify how brands become cults
Understand and communicate your firm s brand story in the market place
Position successfully and differentiate your firm, its products and services from the competition
Define and target new clients for your firm s products and services
About The Training Provider: Fathom Corporate Training
Fathom Corporate Training - With more than 20 years of experience in the management turnaround environment, Fathom Corporate Training was founded to work with clients who are facing critical challenges in management, sales, customer service and branding in commoditized markets. Our client-centered workshops are designed to seed new thought and facilitate course correction. We can help you to increase employee...
