CRISIS MEDIA SKILLS WORKSHOP

Training Provided by Fathom Corporate Training When we least expect it, we may be faced with managing a crisis situation that requires very special skills. How you interact with members of the media during this time is crucial. You have one chance to create and deliver a cohesive message that is well received or risk fallout from a PR catastrophe. Your firm s image and credibility are priceless. An opportunity exists for building or destroying that image in the eyes of the public, shareholders and with employees when a crisis situation occurs. There are very specific ways that media relations must be handled at this time.

This rigorous one-day Crisis Media Skills workshop focuses on providing team members with the tools and speaking skills required to communicate the media during a crisis. This training workshop teaches participants how to develop and deliver a formal statement that can be used during a media crisis situation. Videotaped press conference role-plays, interviews, and briefings are followed by one-on-one feedback sessions to provide individual coaching from a trained instructor. These skills can be successfully used when maintaining general media relations as well.

CRISIS MEDIA SKILLS WORKSHOP Objectives:

Participants will learn to:

Understand and be able to satisfy the media and public s need

Properly interact, rather than react with the media

Deliver correct information in a timely manner

Build and deliver a clear and consistent message that sticks

Overcome nervousness and anxiety

Develop and practice delivery skills (voice/gestures) that convey the message

Build a positive image that the press utilizes rather than demoralizes

About The Training Provider: Fathom Corporate Training

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