|
Provided by: Meirc Training and Consulting Advanced Public Relations |
 |
Training
Provided by Meirc Training and Consulting
'
This program is designed for Managers, supervisors and officers experienced in public relations. Also, other key personnel whose work involves contact and interaction with the internal/ external public, particularly in the areas of personnel, marketing, sales, training and administration. This program is worth 25 NASBA CPE?s.
- Practice the key communication skills and techniques which are essential for performing their public relations duties.
- Demonstrate a better understanding of how to communicate effectively with the internal and external publics of the organization.
- Play an active role in supporting the image and reputation of the organization.
|
|
||||||
Advanced Public Relations
'Public Relations in a Changing Environment
- The Origin and Development of PR
- Definitions, Scope and Objectives
- New Roles and Perspectives
- The Role of Public Relations in Building the Image of the Organization
The Functions of Public Relations
- Planning, Organizing and Controlling the Activities of Public Relations
- Public Relations Position in the Organization
- Main Qualities of Public Relations Professional
Public Relations and Communication
- Verbal Communication Media
- Written Communication Media
- Evaluating and Selecting the Most Appropriate Medium
- Non Verbal Communication
The Role of PR Professionals in Dealing with Difficult Personalities
Key Public Relations Skills
- Writing and Presenting Public Relations Reports, News Items, Press Releases, Letters and Memoranda
- Translating and Editing Statements, Articles, and Management Circulars
Press Conferences
- Preparing a Press Release
- Conducting a Press Conference
- Preparing the Press Clippings
About The Training Provider: Meirc Training and Consulting
Meirc Training and Consulting - Meirc Training and Consulting offers a comprehensive range of training courses in Dubai and executive training in Dubai and outside the UAE in regions which include the Middle East, North Africa and Europe. Meirc has expertise in wide areas as follows:
Leadership and Management,
Interpersonal Skills,
Communication Skills,
Business Writing,
Human Resources Management,
Training and...
