Certified Marketing Professional

*** CERTIFICATION REQUIRES TESTING & COMPLETION OF A PROJECT - See DetailsMarketing Concepts Evolution of the Marketing ConceptRelationship between Marketing and SellingScope of Marketing Management - Analyzing Opportunities, Selecting Target Segments, Developing Market Mix, Managing the Marketing Effort Marketing StrategyCompetitive Analysis and Product PositioningMarket Segmentation and Product Differentiation Advertising And DistributionUnderstanding the Communication ProcessMajor Advertising Decisions, Aida and the Buyer-Readiness Stages, Type of Media Research and Selection, Copy Illustration and Message DesignThe Sales Promotion Mix; Push Versus Pull StrategiesPhysical Distribution and Channels of Distribution; Emerging Trends of Direct Marketing Managing Your Product s Life Cycle Introducing the Product Life Cycle Concept PLCProduct and Promotion Mix  Strategies Across the Stages of the PLCAnalysis of a Relative Market Share MatrixPersonal Selling and Sales Force ManagementUnderstanding the Sales FunctionThe Role and Skills of the Sales ManagerAnalyzing and Qualifying AccountsManagement of the Sales Force The New Selling Model  Consumer Behavior and Market ResearchThe Field of Consumer Behavior, Motivation, Perception, Attitudes, Social Classes, and Group InfluencesMethodology of Marketing Research: Selection and Formulation of Problems, Design of Research, Collection of Data, Analysis and Interpretation, Recommendations'