This is the seventh course in an eight part series. Subjects covered in this course include marketing strategies, customer relationship management, and selling-chain management. In addition, students will focus on how to use an e-Business environment to better attract, retain, and satisfy customers. The audience for this course includes Technical Managers, Business Managers, and Project Managers.
Training Avaliability and Delivery
This is primarily online training
This is an online eLearning or CBT training program
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The audience for this course includes Technical Managers, Business Managers, and Project Managers.
Topics
Unit 1: Marketing Fundamentals
Identify techniques for using the Internet as a marketing tool.
Identify the elements required to build customers' trust.
Identify the guidelines for selecting a domain name.
Identify features of competitor analysis.
Identify the features of successful Web site design.
Identify content considerations for an e-business Web site.
Identify the guidelines for localizing your Web site.
Identify the guidelines for providing access to information in your Web site.
Identify the guidelines for selecting an Internet service provider (ISP).
Identify factors to consider when maintaining a Web site.
Identify the guidelines for marketing your Web site.
Identify the features of search engines that relate to branding.
Identify the features of measuring success.
Identify the issues surrounding content delivery on noncomputer devices.
Identify the role of e-mail in e-business.
Ide
Objectives
Learn To
Identify techniques for using the Internet as a marketing tool.
Identify the elements required to build customers' trust.
Identify the guidelines for selecting a domain name.
Identify the features of marketing online.
Identify the considerations for attracting customers.
Identify the features of a banner ad strategy.
Identify the features of customer relationship management (CRM).
Identify the features of customer life cycle management.
Identify customer relationship trends.
Identify the features of selling-chain management.
Identify the goals of selling-chain management.
Identify the business drivers influencing selling-chain management.
About Serebra Learning Corporation - Training Provider
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1,825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
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