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Provided by: Serebra Learning Corporation e-Business Part 7 Satisfying the Customer |
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Training
Provided by Serebra Learning Corporation
This is the seventh course in an eight part series. Subjects covered in this course include marketing strategies, customer relationship management, and selling-chain management. In addition, students will focus on how to use an e-Business environment to better attract, retain, and satisfy customers. The audience for this course includes Technical Managers, Business Managers, and Project Managers.
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e-Business Part 7 Satisfying the Customer
Audience
The audience for this course includes Technical Managers, Business Managers, and Project Managers.
Topics
- Unit 1: Marketing Fundamentals
- Identify techniques for using the Internet as a marketing tool.
- Identify the elements required to build customers' trust.
- Identify the guidelines for selecting a domain name.
- Identify features of competitor analysis.
- Identify the features of successful Web site design.
- Identify content considerations for an e-business Web site.
- Identify the guidelines for localizing your Web site.
- Identify the guidelines for providing access to information in your Web site.
- Identify the guidelines for selecting an Internet service provider (ISP).
- Identify factors to consider when maintaining a Web site.
- Identify the guidelines for marketing your Web site.
- Identify the features of search engines that relate to branding.
- Identify the features of measuring success.
- Identify the issues surrounding content delivery on noncomputer devices.
- Identify the role of e-mail in e-business.
- Ide
Objectives
- Learn To
- Identify techniques for using the Internet as a marketing tool.
- Identify the elements required to build customers' trust.
- Identify the guidelines for selecting a domain name.
- Identify the features of marketing online.
- Identify the considerations for attracting customers.
- Identify the features of a banner ad strategy.
- Identify the features of customer relationship management (CRM).
- Identify the features of customer life cycle management.
- Identify customer relationship trends.
- Identify the features of selling-chain management.
- Identify the goals of selling-chain management.
- Identify the business drivers influencing selling-chain management.
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1, 825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
