There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager, from conception of a brand to building, evaluating, and maintaining brand equity. Then, you will be introduced to a brief history of branding and its intended purpose. This also includes the elements of a great brand, and current trends in branding. Finally, you will recognize the components and intricacies that make up your consumer, how to appeal to the consumer, and one of the most important facts of all: how the consumer dictates your brand equity. By the end of this course, you will apply all of these ingredients and assemble a recipe of your own as a foundation for effective management of your brand. This course is an overview for managers, brand managers and marketing personnel who wish to conceive, build, improve and maintain a successful brand identity for their products and company.
Training Avaliability and Delivery
This is primarily online training
This is an online eLearning or CBT training program
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This course is an overview for managers, brand managers and marketing personnel who wish to conceive, build, improve and maintain a successful brand identity for their products and company.
Topics
Objectives
Brand Management
recognize the benefits of utilizing a brand manager.
identify the responsibilities of a brand manager.
evaluate brands to identify the components of brand equity.
use Porter's Method of Competitive Strategy to implement a marketing strategy for a brand in a given scenario.
identify appropriate steps for evaluating brands in a given scenario.The Brand
recognize the benefits of having an effective brand.
identify examples of business properties that can be branded.
determine the appropriate strategy for a product within the brand hierarchy in a given scenario.
evaluate the effectiveness of the creative elements in brands.
identify a strategy to negotiate trends in the marketplace.Knowing the Consumer
recognize the benefits of knowing your consumers.
analyze a question used in consumer research to determine which method was used.
identify examples of sales promotional tools.
analyze a brand to determine where the consumer
About Serebra Learning Corporation - Training Provider
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1,825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
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