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Provided by: Serebra Learning Corporation Building Brand Equity |
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Training
Provided by Serebra Learning Corporation
Every time a corporate merger or buy-out occurs, you are sure to see plenty of headlines about the number of subsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand. Brand equity adds dollar-value to a company's worth. So, what are the components that make brand equity? How do you create brand equity? How do you make your company worth more in the consumer's eyes? This course will answer each of these questions in depth. You will analyze the components of brand equity. You will utilize the psychology of a consumer's perceptions and apply helpful techniques to build your brand equity. Finally, you will construct a marketing support program with the aim of appealing to your consumers and improving their perceptions of your brand. This is all done in an effort to get c This course is for brand managers and marketing personnel who wish to implement strategies to build and improve successful brand equity for their products and company.
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Building Brand Equity
Audience
This course is for brand managers and marketing personnel who wish to implement strategies to build and improve successful brand equity for their products and company.
Topics
Objectives
- What Is Brand Equity?
- recognize the benefits of developing brand equity.
- match the characteristics of brand equity with examples of consumer responses.
- match typical consumer activities to their associated steps in the new brand adoption process.
- match specific marketing activities to their associated steps in the new brand adoption process.
- select marketing activities which model effective strategies for building a strong brand. How Is Brand Equity Created?
- recognize the benefits of building positive consumer perceptions of a brand.
- analyze a brand to determine the strengths and weaknesses of its specific brand elements in a given scenario.
- apply effective marketing strategies to build brand awareness for an organization's products in a given scenario.
- determine an effective benefit strategy for building a positive brand image based upon market conditions in a given scenario.
- analyze the market conditions of a hypothetical company t
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1, 825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
