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Training Provided by Serebra Learning CorporationYour company spends a lot of time and energy creating and building brand name products. From the most memorable name, to the most enticing packaging, to the perfect combination of media, you want everything to be right. Now the question is: Is it working? This course explores why you need measurement systems to examine your brand's effectiveness with consumers and to evaluate your brand equity. Where can you start? By learning everything you can about your target market's knowledge structures. Measuring knowledge structures leads to the unveiling of where your brand ranks in the consumer's mind. You will apply qualitative research methods and evaluate quantitative research methods that will test brand awareness, brand image, low and high level brand associations, brand recall, and brand recognition. All of these tests reveal motivation as to why consumers purchase and remain loyal to your brand. This course concludes by explaining the importance of a brand equity measurement system and all of its pertinent This course is for brand managers and marketing personnel who wish to implement strategies to monitor, evaluate and organize consumer and brand research.Training Avaliability and Delivery
Related Keywords: business strategy operations marketing strategic brand management evaluating effectiveness consumer knowledge structures recognize benefits measuring equity consumer knowledge structures match comparative research methods research goals each accomplishes approaches associated holistic methods value qualitative methods activities they best represent focus group scenario use marketing activities effectively apply guidelines qualitative research given scenario definitions effectively awareness brand image evaluate focus group recommend improving quantitative implementing measurement system measurement system components comprise brand equity Training Program DetailsAudienceThis course is for brand managers and marketing personnel who wish to implement strategies to monitor, evaluate and organize consumer and brand research. TopicsObjectives
About Serebra Learning Corporation - Training Provider
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1,825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
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