Provided by: Serebra Learning Corporation

Analyzing the Market

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Training Provided by Serebra Learning Corporation

This course will walk you through four crucial elements of analyzing your market. First, you'll learn to scan your environment, considering the economical, technological, social, and political impacts on your organization. Then you'll learn how market segmentation can assist you in developing products and marketing strategies. You'll be given a set of tools that can be utilized for developing and keeping your plans on track, and you'll become familiar with forecasting options that can provide you with the valuable information you need to make smart decisions. Supervisors, managers, and coaches

Training Avaliability and Delivery

This is primarily online training
	This is an online eLearning or CBT training program
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Training Presented in:

English

Related Keywords: business strategy operations marketing strategic action analyzing market environmental scanning recognize environmental factors potentially impact firm s goods services four stages economic cycle impact technological environment political-legal environment characteristics social-cultural environment segmentation value segmenting geographic demographic psychographic criteria define effective segmentation geographic basis elements demographic segmentation psychographic basis tools planning benefits marketing audit growth matrix attractiveness spreadsheets evaluating developing marketing plan terms characteristics associated market share mar

Training Program Details

Audience

Supervisors, managers, and coaches

Topics

Objectives

recognize the environmental factors that potentially impact your firm's goods or services.
identify the four stages of the economic business cycle.
identify the impact of the technological environment.
identify the political-legal environment.
identify characteristics of the social-cultural environment.Marketing Segmentation
recognize the value of segmenting your market using geographic, demographic, and psychographic criteria.
define effective segmentation.
identify the geographic basis for segmenting a market.
identify the elements of demographic segmentation.
identify the psychographic basis for segmenting a market.Tools for Marketing Planning
recognize the benefits of using a marketing audit, market growth matrix, market attractiveness matrix, and spreadsheets in evaluating and developing a marketing plan.
identify the of the marketing audit.
identify terms and characteristics associated with the market share/mar

About Serebra Learning Corporation - Training Provider

Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1,825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...

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