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Provided by: Serebra Learning Corporation Analyzing the Market |
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Training
Provided by Serebra Learning Corporation
This course will walk you through four crucial elements of analyzing your market. First, you'll learn to scan your environment, considering the economical, technological, social, and political impacts on your organization. Then you'll learn how market segmentation can assist you in developing products and marketing strategies. You'll be given a set of tools that can be utilized for developing and keeping your plans on track, and you'll become familiar with forecasting options that can provide you with the valuable information you need to make smart decisions. Supervisors, managers, and coaches
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Analyzing the Market
Audience
Supervisors, managers, and coaches
Topics
Objectives
- Environmental Scanning
- recognize the environmental factors that potentially impact your firm's goods or services.
- identify the four stages of the economic business cycle.
- identify the impact of the technological environment.
- identify the political-legal environment.
- identify characteristics of the social-cultural environment.Marketing Segmentation
- recognize the value of segmenting your market using geographic, demographic, and psychographic criteria.
- define effective segmentation.
- identify the geographic basis for segmenting a market.
- identify the elements of demographic segmentation.
- identify the psychographic basis for segmenting a market.Tools for Marketing Planning
- recognize the benefits of using a marketing audit, market growth matrix, market attractiveness matrix, and spreadsheets in evaluating and developing a marketing plan.
- identify the of the marketing audit.
- identify terms and characteristics associated with the market share/mar
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1, 825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
