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Provided by: Serebra Learning Corporation Writing a Marketing Plan Phase 1 |
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Training
Provided by Serebra Learning Corporation
This course will define the marketing plan, types of plans and outline the purposes for using a marketing plan. You will then get started on writing the plan by establishing objectives and working on introductory elements. Then, you'll complete a situational analysis that evaluates the overall market, industry, internal and competitive factors pertinent to your product or service. Finally, you'll complete a SWOT analysis that will help you identify the strengths and weaknesses that will be critical to writing your plan. Managers, Supervisors, Coaches
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Writing a Marketing Plan Phase 1
Audience
Managers, Supervisors, Coaches
Topics
Objectives
- Foundations of the Marketing Plan
- recognize the benefits of writing a highly developed marketing plan.
- select descriptions that explain what a marketing plan is.
- identify benefits of the marketing plan.
- identify the two types of marketing plans.
- identify the focuses of tactical and strategic planning.Getting Started
- recognize the importance of the key elements in a marketing plan.
- select statements that describe effective marketing .
- identify the guidelines for ensuring objectives benefit your organization.
- identify the introductory elements of the marketing plan.
- select statements that define the premise of a marketing plan.Situational Analysis
- recognize the importance of performing a situational analysis.
- identify the information needed to evaluate the overall market and industry, as part of the situational analysis.
- identify elements of an effective competitive analysis.
- identify the stages of the product life cycle as they pertain
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1, 825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
