Provided by: Serebra Learning Corporation

Writing a Marketing Plan Phase 1

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Training Provided by Serebra Learning Corporation

This course will define the marketing plan, types of plans and outline the purposes for using a marketing plan. You will then get started on writing the plan by establishing objectives and working on introductory elements. Then, you'll complete a situational analysis that evaluates the overall market, industry, internal and competitive factors pertinent to your product or service. Finally, you'll complete a SWOT analysis that will help you identify the strengths and weaknesses that will be critical to writing your plan. Managers, Supervisors, Coaches

Training Avaliability and Delivery

This is primarily online training
	This is an online eLearning or CBT training program
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Training Presented in:

English

Related Keywords: business strategy operations marketing strategic action writing plan phase foundations recognize benefits highly developed select descriptions explain what marketing plan two types marketing plans focuses tactical strategic planning importance key elements select statements describe effective guidelines ensuring objectives benefit organization introductory elements define premise situational analysis performing situational analysis information needed evaluate overall market industry part elements competitive stages product life cycle as they pertain

Training Program Details

Audience

Managers, Supervisors, Coaches

Topics

Objectives

recognize the benefits of writing a highly developed marketing plan.
select descriptions that explain what a marketing plan is.
identify benefits of the marketing plan.
identify the two types of marketing plans.
identify the focuses of tactical and strategic planning.Getting Started
recognize the importance of the key elements in a marketing plan.
select statements that describe effective marketing .
identify the guidelines for ensuring objectives benefit your organization.
identify the introductory elements of the marketing plan.
select statements that define the premise of a marketing plan.Situational Analysis
recognize the importance of performing a situational analysis.
identify the information needed to evaluate the overall market and industry, as part of the situational analysis.
identify elements of an effective competitive analysis.
identify the stages of the product life cycle as they pertain

About Serebra Learning Corporation - Training Provider

Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1,825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...

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