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Provided by: Serebra Learning Corporation Writing the Marketing Plan Creative Strategy |
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Training
Provided by Serebra Learning Corporation
You've completed the first part of your marketing plan. Now it's time to write about your marketing tactics. You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are. Then you'll explore the price-setting strategies that will help make your product a success. Marketing managers, supervisors or team leaders, marketing staff
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Writing the Marketing Plan Creative Strategy
Audience
Marketing managers, supervisors or team leaders, marketing staff
Topics
Objectives
- Market Positioning
- recognize the importance of developing an effective positioning strategy.
- identify the purpose of product positioning.
- identify the matching method of positioning.
- select statements that explain emotional-relationship strategy statements.
- identify valid product positioning options.Strategic Path
- recognize the importance of including the strategic path in a marketing plan.
- identify the key areas of the functional plan.
- identify pricing strategy options.
- identify types of price setting.Creative and Financial Strategy
- recognize the importance of the creative and financial strategies in your marketing plan.
- select statements that define the of marketing communication strategies.
- identify methods of executing a marketing communication strategy.
- identify three budgeting approaches and their features.
- select statements that identify how to build a budget.Presenting Your Plan
- recognize the importance of presenting the
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1, 825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
