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Provided by: Serebra Learning Corporation Creating a Marketing Campaign |
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Training
Provided by Serebra Learning Corporation
Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for developing market strategy.
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Creating a Marketing Campaign
Audience
Managers and team leaders with responsibility for developing market strategy.
Topics
Objectives
- Establishing the Brand Identity
- recognize the importance of brand name, graphics and packaging for influencing consumer attitudes about a product.
- identify the importance of branding as a tactical tool in a marketing campaign.
- match branding strategies with branding .
- identify the elements of packaging of both new and existing products for meeting the objectives of a marketing plan.
- select strategies to meet various packaging objectives.Promotion and Publicity for Peak Performance
- recognize the importance of publicity and promotion for executing the marketing plan.
- identify the different types of promotions and the advantages of each.
- choose promotional strategies for various marketing situations.
- identify the basic elements of publicity including its advantages and disadvantages.
- distinguish between publicity strategies, objectives and vehicles.High-impact Advertising
- recognize the value of the advertising process.
- identify the elements of effe
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1, 825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
