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Provided by: Serebra Learning Corporation Marketing Management |
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Training
Provided by Serebra Learning Corporation
So, now you're a marketing manager. What are the expectations you and others have of this position? What skills do you need? How do you put together a marketing team? How do you lead that team to success? How can you tell if you're doing a good job? In this course you'll look at marketing management from top to bottom--starting from the basic skills you need as a marketing manager, through creating a multifunctional marketing team, positioning the company for success, and setting up systems to see how you're doing. You'll also learn to avoid common mistakes made by marketing managers and how to help the entire company focus on the marketing process. New marketing, product or brand managers, or those with some experience who want to review expectations for and skills of the position.
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Marketing Management
Audience
New marketing, product or brand managers, or those with some experience who want to review expectations for and skills of the position.
Topics
Objectives
- Analyzing and Planning for Success
- recognize the importance of analysis and planning for the marketing manager.
- match the tasks of a marketing manager with the skills needed for the task.
- choose structures for organizing a marketing team given a scenario.
- identify effective mission statements.
- choose position statements that reflect mission statements.Leading the Marketing Team
- recognize the importance of the four steps of team building for creating a marketing team.
- identify reasons that communication breakdowns may occur in the marketing process.
- identify the management and leadership concepts important for the marketing manager.
- match the four steps of trust-building with situations requiring these steps.
- identify the appropriate coaching method for different situations.Laying the Groundwork for Implementation
- recognize the value of the planning process needed to implement the marketing plan.
- identify missing steps in the implementation proce
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1, 825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
