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Provided by: Serebra Learning Corporation Financial Analysis for Successful Marketing |
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Training
Provided by Serebra Learning Corporation
Whether you have a "head" for numbers, or a "dread" of numbers, no strategic marketing plan will be successful without a thorough financial analysis. The final course in this series takes a user-friendly, interactive approach to help you master the numbers game. You will analyze typical financial parameters associated with setting up a financial budget as part of an overall marketing strategy. This includes assessing financial resources, the development of a financial schedule and an allocation plan, the calculation of important financial ratios, pricing and evaluating and testing the marketing plan after implementation. Entrepreneurs, business people, anyone interested in starting a business and marketing it.
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Financial Analysis for Successful Marketing
Audience
Entrepreneurs, business people, anyone interested in starting a business and marketing it.
Topics
Objectives
- Assessing Your Financial Resources
- recognize the value of resource assessment in planning a marketing budget.
- identify the key concepts associated with analyzing financial resources.
- select statements that accurately characterize several important budgeting methods.
- match concepts that help ensure effective cash flow timelines in a marketing budget to their uses.
- identify statements that describe key decision-makers.Developing a Budget and Keeping It on Track
- recognize the benefits of knowing the essential elements of a marketing budget.
- identify definitions of components of payback analysis methods.
- identify the ways that payback analysis can strengthen the total marketing budget.
- choose statements that identify ways of using forecasting models to shape marketing budget projections.
- identify components of a successful budget development and monitoring plan.Using Financial Ratios in a Marketing Plan
- recognize the value of calculating financial ratios
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1, 825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
