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Provided by: Serebra Learning Corporation Pricing for Profitability |
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Training
Provided by Serebra Learning Corporation
Nothing can be more harmful to the success of your new product or service than incorrect pricing and other financial projections In this course, you will not only learn how to gather pertinent revenue and expense information to help you price your product, but also how to determine your objectives and policies to correctly position your product in its market niche. You'll examine three methods and four strategies used by experts to make pricing determinations. Ultimately, you will learn the company resources that can help you decide whether your project is financially feasible. Supervisors, managers, product developers
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Pricing for Profitability
Audience
Supervisors, managers, product developers
Topics
Objectives
- Understanding Pricing
- recognize the value of understanding how correct product pricing influences product success.
- recognize the definition of price as the indication of value.
- recognize how price influences customer perceptions.
- identify the relationship of price to brand loyalty.Pricing Influences
- recognize possible influences on pricing decisions.
- identify the meaning of market share.
- recognize that there are two types of competition in the market--price and non-price competition.
- recognize the definition of the law of supply and demand.Methods and Strategies
- recognize the value of understanding the relationship between pricing method and pricing strategy.
- identify the types of businesses and products most likely to use or be priced by the cost-oriented pricing method.
- recognize the types of businesses and products most likely to use or be priced by the demand-oriented pricing method.
- recognize the types of businesses and products most likely
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1,825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
