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Provided by: Serebra Learning Corporation E-mail as a Marketing Tool |
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Training
Provided by Serebra Learning Corporation
How can you find new customers? How can you build stronger relationships with new and existing customers? How can you boost sales of your company's products and services? This course will provide you with useful strategies to help you incorporate electronic mail into your marketing approach. Learn how to communicate effectively with your customers through e-mail. You and your company will benefit from better customer relations and increased sales. This course is specifically targeted at individuals who use e-mail for their personal correspondence or while doing their jobs; managers and business leaders who want to maximize business opportunities and strengthen their organization as a whole.
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E-mail as a Marketing Tool
Audience
This course is specifically targeted at individuals who use e-mail for their personal correspondence or while doing their jobs; managers and business leaders who want to maximize business opportunities and strengthen their organization as a whole.
Topics
Objectives
- Marketing Opportunities with E-mail
- recognize benefits of seizing e-mail marketing opportunities.
- identify techniques for using e-mail as a customer relationship management tool.
- select approaches for networking with e-mail.
- select ways in which e-mail and a company's Web site can be used together to boost marketing results.
- identify steps for conducting market research with e-mail.E-mail Marketing Basics
- identify the benefits of knowing e-mail marketing basics.
- create an effective e-mail message using principles for writing high-impact e-mail, given a scenario.
- identify methods of soliciting customer feedback with e-mail, using a multiple choice template.
- recognize ordered steps for creating a targeted mailing list.
- determine if steps have been effectively used for creating a targeted mailing list, given a scenario.E-mail Marketing Applications
- choose the benefits of using e-mail as a corporate marketing tool.
- determine whether steps for deve
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1, 825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
