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Provided by: Serebra Learning Corporation Writing a Business Case |
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Training
Provided by Serebra Learning Corporation
Which would you rather do: prepare a business case for your latest project or go to the dentist? Given the choice, many of us would tend to choose the latter.Whether you want to invest in product development or reinvent your business processes with new marketing channels, it is now more important than ever to have a business case that is carefully planned, written, and presented, especially when you consider that corporate investments are being subjected to increased scrutiny. Writing a good business case will help you justify resource allocation to key decision makers and secure funding for your project. Otherwise, you may be eaten alive by the competition In this course, you will learn how to plan, write, and present a business case to persuade key decision makers in your organization that your proposal is a winning initiative. This course will show you the principles for preparing an effective business case, and it will guide you through the writing process, from defining your business need and gathering r Managers and experienced business professionals
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Writing a Business Case
Audience
Managers and experienced business professionals
Topics
Objectives
- Lesson Overview
- identify the benefits of writing a good business caseThe Functions of a Business Case
- recognize the functions of a business caseThe Elements of a Business Case
- recognize the elements of a business caseMarketing Components of a Business Case
- recognize the marketing components that should be included in a business caseLesson Overview
- recognize the importance of researching your project and aligning it with business processesResearching the Project
- apply the methods used to research background information for a given business case
- recognize what needs to be researched before writing a business caseAligning the Project Strategically
- determine whether a proposed project aligns with corporate strategy in a given scenarioThe Audience and Decision Makers
- identify the steps used to determine the best angle for a business case
- address the concerns of decision makers for a business case, in a given scenarioLesson Overview
- recognize the importan
About The Training Provider: Serebra Learning Corporation
Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1,825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...
