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Provided by: Serebra Learning Corporation

Effectively Using Customer-focused Research Meetings

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Serebra Learning Corporation


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In this course, you'll learn about bringing your research and communication skills together in territorial account research meetings. By conducting research meetings, you'll get the inside perspective you need to truly understand your customer. You'll start by learning how to prepare for an effective research meeting. Next, you'll explore how to conduct research meetings to gather desired information. And finally, you'll learn how to effectively close and follow up on your research meetings. Individuals responsible for sales, sales support, business or account development, and sales management activities for territorial accounts

Training Avaliability and Delivery

This is primarily online training
on-line e-learning cbt (computer based)This is an online eLearning or CBT training program
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Training Presented in:English

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Training Program Details


Audience

Individuals responsible for sales, sales support, business or account development, and sales management activities for territorial accounts

Topics

Objectives

    Preparing for Territorial Account Research Meetings
  • recognize the value of preparing for territorial account research meetings.
  • match the four steps in the research-meeting process with activities involved in performing the steps.
  • identify guidelines to follow when making a call to request a research meeting.
  • identify the guidelines for planning research meeting logistics.
  • match sections of the research meeting work sheet with examples of those sections.Conducting Effective Research Meetings
  • recognize the importance of conducting effective territorial account research meetings.
  • match parts of a research meeting opening with examples of those parts.
  • use appropriate statements during the opening of a research meeting in a given situation.
  • match the type of question to use with the intended communication strategy.
  • use effective questioning skills during a research meeting in a given situation.
  • match active listening techniques with examples of those t

About Serebra Learning Corporation - Training Provider

Serebra Learning Corporation - Serebra Learning Corporation provides technology-based training solutions through a combination of Cortex, its proprietary learning management system (LMS), and a curriculum catalog with over 1,825 current courseware titles. Founded in 1987 (as FirstClass Systems, with a name change to Serebra in 2001), Serebra has over sixteen years" experience delivering e-learning solutions to both...

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