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Provided by: ECO MAX Training & Learning Centre Blue Ocean Strategy - Set Your Company Apart From CompetitionStrategy |
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Training
Provided by ECO MAX Training & Learning Centre
Introduction:
For twenty-five years, competition has been at the heart of corporate strategy. Today, one can hardly speak of strategy without involving the language of competition: competitive strategy, competitive benchmarking, building competitive advantages, and beating the competition.
Blue Ocean denotes the industries that not existence today the unknown market space or market unattained by competition. Blue Ocean strategy provides a systematic approach to making the competition irrelevant. This framework had been presented by Mr. Kim W Chan and Mauborgne Renee in their most sellable book entitle Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant .
The frameworks and tools introduced by Kim and Mouborgne are essential analytics that can be applied to allow companies to break from the competition and open up blue oceans of uncontested market space. The market universe has never been constant; rather, blue oceans have continuously been created over time. To focus on the red ocean is therefore to accept the key constraining factors of competition limited market space and the need to beat the enemy in order to succeed and to deny the distinctive strength of the business world: the capacity to create new market space that is uncontested.
Target Participants:
This program is specially designed for Managing Directors, Directors, Managers, Entrepreneurs and any senior/junior executives who directly or indirectly will influence the process of strategy formulation and decisions.
Program Objectives:
Here are just some of the things you will learn when you attend this workshop:
How the companies who implemented Blue Ocean Strategy have set them apart from competitors and make millions of profits.
How your company can use this Blue Ocean Strategy to create uncontested market space.
Become the Blue Ocean Strategy expert that apply Blue Ocean Strategy frameworks & tools
How you and your team speak a common language when it s come to strategy formulation.
How your business can make extra ordinary profit by using Blue Ocean Strategy.
And much more !
Duration:
This is a 2 days workshop running from 9:00 am 5 :00pm
For twenty-five years, competition has been at the heart of corporate strategy. Today, one can hardly speak of strategy without involving the language of competition: competitive strategy, competitive benchmarking, building competitive advantages, and beating the competition.
Blue Ocean denotes the industries that not existence today the unknown market space or market unattained by competition. Blue Ocean strategy provides a systematic approach to making the competition irrelevant. This framework had been presented by Mr. Kim W Chan and Mauborgne Renee in their most sellable book entitle Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant .
The frameworks and tools introduced by Kim and Mouborgne are essential analytics that can be applied to allow companies to break from the competition and open up blue oceans of uncontested market space. The market universe has never been constant; rather, blue oceans have continuously been created over time. To focus on the red ocean is therefore to accept the key constraining factors of competition limited market space and the need to beat the enemy in order to succeed and to deny the distinctive strength of the business world: the capacity to create new market space that is uncontested.
Target Participants:
This program is specially designed for Managing Directors, Directors, Managers, Entrepreneurs and any senior/junior executives who directly or indirectly will influence the process of strategy formulation and decisions.
Program Objectives:
Here are just some of the things you will learn when you attend this workshop:
How the companies who implemented Blue Ocean Strategy have set them apart from competitors and make millions of profits.
How your company can use this Blue Ocean Strategy to create uncontested market space.
Become the Blue Ocean Strategy expert that apply Blue Ocean Strategy frameworks & tools
How you and your team speak a common language when it s come to strategy formulation.
How your business can make extra ordinary profit by using Blue Ocean Strategy.
And much more !
Duration:
This is a 2 days workshop running from 9:00 am 5 :00pm
Related Jobs or Careers: Managing Directors, Directors, Managers, Entrepreneurs and any senior/junior executives who directly or indirectly will influenc
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Blue Ocean Strategy - Set Your Company Apart From Competition
Course Contents:
Module 1: Understand the Blue Ocean Strategy
Definition of Strategy
Group Exercise 1
Teaching from our Strategy Guru
Definition of Red Ocean
Language use in Red Ocean
Definition of Blue Ocean
Blue Ocean Vs Red Ocean
Why Blue Ocean Strategy?
Benefits of Blue Ocean Strategy
Example of Blue Ocean Strategies
Module 2 : Analytical Tools & Frameworks
Cornerstone of Blue Ocean Strategy Value Innovation
Strategy Canvas Concept and example
Compelling Blue Ocean Strategy
Reading the Value Curve
Group Exercise 2 : Defining Strategy Canvas of your firm
Cornerstone of Blue Ocean Strategy continue
Four Actions Framework Concept & examples
ERRC Grids
Six Principles in Blue Ocean Strategy Formulation & Implementation
Module 3: Reconstruct Market Boundaries
Concept of market boundaries
6 Paths of reconstruct market boundaries
a. Path 1 : Alternative Industries Concept & examples
b. Path 2 : Strategic Groups Concept & examples
c. Path 3 : Buyer Group Concept & examples
d. Path 4 : Complementary Products or Services Concept & examples
e. Path 5 : Functional emotional Approach Concept & examples
f. Path 6 : Trend over time Concept & Examples
Module 4: Reach Beyond Existing Demand
Definition of Non-Customers
Three Tier of Non-Customers Concepts & example
Group exercise 4 : PMS Map & Who are your Non-customers
Presentation Exercise 4
Module 5 : Focus on Big Picture Not the Numbers
The conventional Strategy planning process
The Pro and Cons of conventional way
4 Steps of Visualization Strategy The Blue Ocean strategy planning process
Pioneer, Migrator & Settler Map Concept and Examples
Module 6: Sequence of Blue Ocean Strategy
Buyer Utilizes Map Concept and examples
Set the pricing right Price corridor of the Mass
Profit model of Blue Ocean strategy
Group Exercise 5: Buyer utilizes Map & your strategic move.
Module 7: Executing Blue Ocean Strategy
Four Organizational Hurdles to strategy execution
Tipping point leadership
Disproportionate Influence Factor
Overcome the Four Organizational Hurdles
Build Execution into Strategy Three E principles
What can we do next?
Conclusion and feedback
Module 1: Understand the Blue Ocean Strategy
Definition of Strategy
Group Exercise 1
Teaching from our Strategy Guru
Definition of Red Ocean
Language use in Red Ocean
Definition of Blue Ocean
Blue Ocean Vs Red Ocean
Why Blue Ocean Strategy?
Benefits of Blue Ocean Strategy
Example of Blue Ocean Strategies
Module 2 : Analytical Tools & Frameworks
Cornerstone of Blue Ocean Strategy Value Innovation
Strategy Canvas Concept and example
Compelling Blue Ocean Strategy
Reading the Value Curve
Group Exercise 2 : Defining Strategy Canvas of your firm
Cornerstone of Blue Ocean Strategy continue
Four Actions Framework Concept & examples
ERRC Grids
Six Principles in Blue Ocean Strategy Formulation & Implementation
Module 3: Reconstruct Market Boundaries
Concept of market boundaries
6 Paths of reconstruct market boundaries
a. Path 1 : Alternative Industries Concept & examples
b. Path 2 : Strategic Groups Concept & examples
c. Path 3 : Buyer Group Concept & examples
d. Path 4 : Complementary Products or Services Concept & examples
e. Path 5 : Functional emotional Approach Concept & examples
f. Path 6 : Trend over time Concept & Examples
Module 4: Reach Beyond Existing Demand
Definition of Non-Customers
Three Tier of Non-Customers Concepts & example
Group exercise 4 : PMS Map & Who are your Non-customers
Presentation Exercise 4
Module 5 : Focus on Big Picture Not the Numbers
The conventional Strategy planning process
The Pro and Cons of conventional way
4 Steps of Visualization Strategy The Blue Ocean strategy planning process
Pioneer, Migrator & Settler Map Concept and Examples
Module 6: Sequence of Blue Ocean Strategy
Buyer Utilizes Map Concept and examples
Set the pricing right Price corridor of the Mass
Profit model of Blue Ocean strategy
Group Exercise 5: Buyer utilizes Map & your strategic move.
Module 7: Executing Blue Ocean Strategy
Four Organizational Hurdles to strategy execution
Tipping point leadership
Disproportionate Influence Factor
Overcome the Four Organizational Hurdles
Build Execution into Strategy Three E principles
What can we do next?
Conclusion and feedback
About The Training Provider: ECO MAX Training & Learning Centre
ECO MAX Training & Learning Centre - ECO MAX Training & Learning Centre is an aggressive & dynamic training provider in Malaysia that provides workable training in Malaysia. We are also one of the leading training providers in Malaysia and provide many trainings in Malaysia. Our mission is to provide actionable, workable and competitive training programs in Malaysia that enable people in Malaysia to enhance their capability to a...
