The Writers Decisions featuring the PowerSuasion Assessment

Training Provided by PowerSuasion Incorporated The pen is mightier than the sword, but in today's world of email overload, getting your readers to respond is a daily challenge. Also, when your readers do read your email, it must have focus, clarity, and brevity to make sure you get the results you want. Designed for the busy leader and professional, this seminar focuses on writing strategies that you can use to make your emails, letters, and reports effective. In other words, getting the results you want. Although grammar will be quickly reviewed, this course focuses primarily on strategy in writing, thinking through what your communication must accomplish, who is to be influenced and how the writing is to be organized. In this information-packed day you will learn tips and techniques that you can apply the next day on the job. As part of the seminar, you will get an indepth evaluation of your writing: The PowerSuasion Assessment. Prior to the seminar, you will be asked to submit 5 to 7 on-the-job writing samples to be assessed. This assessment not only evaluates your usage, grammar, and paragraphing, but also (and more importantly) evaluates the strategic elements of effective communication in your writing: * Does the communication (email, letter, report) ask for an action? * Is the communication oriented to the reader? * Are paragraphs structured as meaningful nuggets of thought? All in all, PowerSuasion's editors evaluate 76 criteria in your writing samples and annotate your samples so you can specific ways you could improve them.. Interestingly, many of our clients have discovered not only where their writing needs improvement, but also where their writing is much better than they thought!

The Writers Decisions featuring the PowerSuasion Assessment

7:30am-8:00	Registration, coffee & rolls
8:00-10:15	Introduction      About The PowerSuasion AssessmentTM      About Writing as Communication      The Writing Process      Write Effective Sentences
10:30-12:15	Powerful Paragraphs      Build Units of Thought      Organize Paragraphs Toward a Strong Objective      Tell the Reader the Central Purpose      Explain the Flow of Ideas      Construct Consistent Paragraphs      Stay at one point in time      Give information from the same perspective      Express similar ideas in similar ways      Make sure pronouns point to the right ideas      Provide Transitions from Paragraph to Paragraph
1:00pm-2:30	Strategizing for Effectiveness      Clarify Action Desired)               Define Desired Action               Create the Primary Message/Purpose      Analyze the Reader               Build Rapport               Hook the Reader               Give reasons for reading               Match Tone to Support Primary Objective
2:45-4:00pm	Organize Writing      Provide a Roadmap for the Reader      Tell the Reader How Ideas are Organized      Clarify Links Between Idea Groups      Summarize to Emphasize Key Points
4:00-5:00pm	Wrap Up      Review My Editing Guide      Fill out evaluation      What learned      Adjournment

About The Training Provider: PowerSuasion Incorporated