Balanced Scorecard - Corporate Strategy

In "Balanced Scorecard: Corporate Strategy," you will learn how to develop and formalize your organization's corporate strategy to achieve strategic business objectives. You will also learn the role a balanced scorecard plays in the strategic-planning process, as well as other models and tools that enable you to execute a strategic analysis. Finally, you will learn which pitfalls to avoid and which factors are critical for successful implementation of your organization's strategy.

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This course is for executives, directors, and managers who are seeking to formalize their corporate strategy and looking to implement the balanced scorecard within their organization to achieve strategic business objectives. There are no prerequisites required for this course..

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Unit 1 Overview|Definition and Brief History| - Identify the difference between strategic planning and operational efficiency| - Identify the importance of strategic planning| - Identify the core principles of strategic planning| - Identify the role a balanced scorecard plays in strategic planning|Basic Steps in Strategic Planning| - Identify the steps involved in strategic planning|Unit 2 Overview|Porter's Five Forces| - Identify Porter's Five Forces used to analyze a company|Competitive Analysis| - Identify the factors to consider when performing a competitive analysis|Other Analysis Tools and Models| - Identify the components of a SWOT analysis| - Identify the components of a growth/share matrix|Unit 3 Overview|Critical Factors for Success| - Identify critical factors for successful implementation of an organization's strategy|Pitfalls to Avoid| - Identify pitfalls to avoid when implementing your strategy|