Principles of Marketing - Product Strategy

Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development strategies.

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Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization. It is recommended that individuals take the first course in the series or have equivalent knowledge.

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Unit 1 Overview|Product Mix| - Identify the elements of a product mix evaluation|Product Classification| - Identify goods or services classified as consumer products| - Identify goods or services classified as business products|Product Branding| - Select the characteristics of an effective brand name|Unit 2 Overview|Packaging Strategy| - Select the goals you packaging strategy should achieve|Labeling Strategy| - Identify the factors you should consider when creating your labeling strategy|Unit 3 Overview|New Product Development| - Identify the four product development strategies| - Sequence the steps of the product development process in the correct order|Consumer Adoption| - Identify the stages of the consumer adoption process|Product Life Cycle| - Identify the stages of the product life cycle|

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