Principles of Marketing - Pricing Strategy

Principles of Marketing: Pricing Strategy offers the student an overview of the information required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect pricing decisions, and the steps of the pricing process.

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Managers, supervisors, and executives who can influence the marketing and strategic goals of their organization. It is recommended that individuals take the first four courses in the series or have equivalent knowledge.

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Unit 1 Overview|Pricing Fundamentals| - Identify the role pricing plays in the marketing mix|Essential Pricing Information| - Identify the objectives your pricing strategy might achieve| - Select the legal constraints that can affect your pricing decisions|Unit 2 Overview|Pricing Policies| - Choose the options to establish different prices for different buyers|Pricing Strategies| - Identify pricing strategies|Pricing Methods| - Select the common methods for determining price|Unit 3 Overview|Pricing Considerations| - Select common issues to consider when establishing a pricing strategy|The Pricing Process| - Sequence the steps of the pricing process|

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