The Pharmaceutical Industry Overview Version 2

Billions of people around the world depend on the pharmaceutical industry to help them live longer, healthier, and happier lives. However, the pharmaceutical industry is continually tasked with alleviating its own ailments, including slow growth and declining profitability owing to pricing, safety, marketing and regulatory issues. In order for companies to remain competitive in a highly regulated and rapidly changing pharmaceutical industry, they must constantly improve the way products are developed, produced and marketed, and the way the supply chain is managed. This course provides a high-level overview of the pharmaceutical industry environment, including its key players, business model, structure, and relevant business and regulatory issues. The course explores the issues that the industry is currently facing in North America and globally, and examines strategic and innovative solutions the industry is using to overcome them. The overall purpose of this course is help learners get a feel for the industry and discover several winning strategies the key players are applying.

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Consulting houses, corporations and small-to-medium-sized enterprises that sell products or services to other sectors and industries; companies looking for knowledge and key business information in these particular industries

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Course Overview|Lesson Overview| - recognize the value of being aware of the pharmaceutical industry's key players, business sectors, and trends|Pharmaceutical Supply Chain, Sectors, and Trends| - sequence the stages in the pharmaceutical industry supply chain| - identify examples of the current trends in pharmacy business models|Key Players in the Pharmaceutical Industry| - match pharmaceutical industry key players with their roles in the pharmaceutical industry|Research and Development in the Pharmaceutical Industry| - sequence the stages in the drug development process| - identify the factors affecting costs in drug development|Lesson Overview| - recognize the benefits of understanding the key issues and challenges facing the pharmaceutical industry|Regulatory Issues in the Pharmaceutical Industry| - match challenges facing the pharmaceutical industry with regulatory issues meant to address them|Declining Profitability in the Pharmaceutical Industry| - identify factors responsible for declining profitability in the pharmaceutical industry|Marketing Challenges in the Pharmaceutical Industry| - match key pharmaceutical marketing challenges with examples|Lesson Overview| - recognize the benefits of being familiar with strategies successful pharmaceutical companies use to overcome challenges|Strategic Response for Survival and Growth| - match pharmaceutical industry challenges with the strategies that can be used to overcome them|Marketing Strategies in the Pharmaceutical Industry| - recognize examples of modern pharmaceutical marketing techniques|Use of Technology and Performance Improvement Tools| - match pharmaceutical industry challenges with examples of the technological strategies that can be used to overcome them|

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