The Pharmaceutical Industry Overview Version 2

Billions of people around the world depend on the pharmaceutical industry to help them live longer, healthier, and happier lives. However, the pharmaceutical industry is continually tasked with alleviating its own ailments, including slow growth and declining profitability owing to pricing, safety, marketing and regulatory issues. In order for companies to remain competitive in a highly regulated and rapidly changing pharmaceutical industry, they must constantly improve the way products are developed, produced and marketed, and the way the supply chain is managed. This course provides a high-level overview of the pharmaceutical industry environment, including its key players, business model, structure, and relevant business and regulatory issues. The course explores the issues that the industry is currently facing in North America and globally, and examines strategic and innovative solutions the industry is using to overcome them. The overall purpose of this course is help learners get a feel for the industry and discover several winning strategies the key players are applying.

Consulting houses, corporations and small-to-medium-sized enterprises that sell products or services to other sectors and industries; companies looking for knowledge and key business information in these particular industries