The Food and Beverage Industry Overview Version 2

"The discovery of a new dish does more for human happiness than the discovery of a new star," says Anthelme Brillat-Savarin in his famous work, The Physiology of Taste. However, when leading food and beverage manufacturers introduce more than 15,000 new products every year with an average success rate of only 25 , such happiness can be fleeting. Few industries have as much pressure placed upon them as the food and beverage industry - pressure to meet food safety regulations, to keep up with the constantly changing tastes and preferences of a fiercely diverse marketplace, to differentiate their products from their competitors', and to expand globally. Most importantly, they must do all this while keeping operating costs low enough to generate surplus to reinvest in supply chain and infrastructure needs. This course provides a high-level overview of the food and beverage industry environment, including its relevant business and regulatory issues, key players, trends, and infrastructure. The course explores the issues that the industry is facing in today's market, and examines solutions industry leaders are using to overcome them. The intention of this course is to help learners get a feel for the food and beverage industry and discover winning strategies the key players are implementing.

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Consulting Houses, corporations, and small-to-medium-sized enterprises that sell products or services to other sectors and industries, companies looking for knowledge and key business information in these particular industries

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Course Overview|Lesson Overview| - recognize the value of knowing about the food and beverage industry key players, its business sectors, and trends|Food and Beverage Supply Chain and Industry Sectors| - match the key sectors in the food and beverage industry to their characteristics| - sequence the stages in the food and beverage supply chain in given scenarios|Key Players in the Food and Beverage Industry| - recognize the key players in the food and beverage industry|Current Trends in the Food and Beverage Industry| - recognize key industry trends in given scenarios|Lesson Overview| - identify the benefits of knowing the key issues and challenges facing the food and beverage industry|Regulatory Issues in the Food and Beverage Industry| - match the regulatory agencies and organizations with examples of their roles| - match regulatory issues and policies for ensuring food safety with their implications for the industry|Product Innovation and Branding Challenges| - recognize product innovation and branding challenges facing the food and beverage industry in given scenarios|Global Expansion Challenges in Food and Beverage| - match the main challenges food and beverage companies face due to globalization with examples|Lesson Overview| - recognize how you benefit from knowing the strategies that successful companies employ to overcome challenges|Strategic Responses for Survival and Growth| - match food and beverage industry challenges to strategies that help you overcome them in given scenarios|Promoting Food Safety and Quality| - match the HACCP and ISO standards to their roles in ensuring food safety and quality|Use of Technology and Supply Chain Management Tools| - recognize how tools and technologies strengthen the supply chain, enabling food and beverage companies to become more competitive|

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