The Manufacturing Industry Overview Version 2

"Business has only two functions - marketing and innovation." Companies in the manufacturing industry seem to be taking this lesson from the legendary management guru, Peter F. Drucker, very seriously now. The manufacturing industry - the powerhouse driving many economies - has been reeling under the most challenging time in its history. Manufacturers are striving to be more innovative, compete globally, and expand and market their products to emerging markets worldwide. Intense pressure to reduce costs and the need to effectively manage a complex supply chain have manufacturers shifting their production bases and spreading out operations well beyond their home grounds. This course provides an overview of the manufacturing industry. It first examines the state of affairs in the manufacturing industry, including its subsectors, key players, and trends. The course then reflects on the main issues and challenges facing the industry, and, finally, it examines strategic solutions that successful companies are employing to overcome these challenges.

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Consulting houses, corporations, and small-to-medium-sized enterprises that sell products or services to other sectors and industries; companies looking for knowledge and key business information about the manufacturing industry

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Course Overview|Lesson Overview| - recognize the value of knowing about the manufacturing industry supply chain, key players, business sectors, and trends|Key Sectors and the Supply Chain| - match key manufacturing industry sectors to their descriptions| - match the key steps in the manufacturing supply chain to their examples|Key Drivers and Players in Manufacturing| - identify key drivers that have shaped the manufacturing industry| - match key players in manufacturing to their descriptions|Current Trends in the Manufacturing Industry| - match the current trends in the manufacturing industry to their examples|Lesson Overview| - recognize the benefits of knowing the key issues and challenges facing the manufacturing industry|Competition and Cost Pressures| - identify the financial impact of competition on the manufacturing industry| - identify the factors that contribute to cost pressures in manufacturing|Paradoxes and Complexities| - match manufacturing complexities and paradoxes to their examples|Regulatory Issues in Manufacturing| - match key regulation categories in the manufacturing industry to their descriptions|Lesson Overview| - recognize the benefits of knowing the strategies that successful manufacturing companies use to overcome challenges|Key Strategies for Survival and Growth| - match key manufacturing strategies for survival and growth to their examples|Collaboration through Supply Chain Integration| - match examples of strategies for collaboration and supply chain integration used in the manufacturing industry|Innovation and Continuous Improvement in Manufacturing| - match innovative improvement strategies to their examples|

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