Writing a Marketing Plan Phase 1

This course will define the marketing plan, types of plans and outline the purposes for using a marketing plan. You will then get started on writing the plan by establishing objectives and working on introductory elements. Then, you'll complete a situational analysis that evaluates the overall market, industry, internal and competitive factors pertinent to your product or service. Finally, you'll complete a SWOT analysis that will help you identify the strengths and weaknesses that will be critical to writing your plan.

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Managers, Supervisors, Coaches

WEB

Foundations of the Marketing Plan| - recognize the benefits of writing a highly developed marketing plan.| - select descriptions that explain what a marketing plan is.| - identify benefits of the marketing plan.| - identify the two types of marketing plans.| - identify the focuses of tactical and strategic planning.|Getting Started| - recognize the importance of the key elements in a marketing plan.| - select statements that describe effective marketing objectives.| - identify the guidelines for ensuring objectives benefit your organization.| - identify the introductory elements of the marketing plan.| - select statements that define the premise of a marketing plan.|Situational Analysis| - recognize the importance of performing a situational analysis.| - identify the information needed to evaluate the overall market and industry, as part of the situational analysis.| - identify elements of an effective competitive analysis.| - identify the stages of the product life cycle as they pertain to the situational analysis.|The SWOT Formula| - recognize the value of conducting a SWOT analysis.| - identify ways to determine organizational strengths.| - select statements that describe the weaknesses portion of the SWOT analysis.| - select statements that define the opportunities portion of the SWOT analysis.| - select statements that define the threats portion of the SWOT analysis.|

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