Financial Analysis for Successful Marketing

Whether you have a "head" for numbers, or a "dread" of numbers, no strategic marketing plan will be successful without a thorough financial analysis. The final course in this series takes a user-friendly, interactive approach to help you master the numbers game. You will analyze typical financial parameters associated with setting up a financial budget as part of an overall marketing strategy. This includes assessing financial resources, the development of a financial schedule and an allocation plan, the calculation of important financial ratios, pricing and evaluating and testing the marketing plan after implementation.

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Entrepreneurs, business people, anyone interested in starting a business and marketing it.

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Assessing Your Financial Resources| - recognize the value of resource assessment in planning a marketing budget.| - identify the key concepts associated with analyzing financial resources.| - select statements that accurately characterize several important budgeting methods.| - match concepts that help ensure effective cash flow timelines in a marketing budget to their uses.| - identify statements that describe key decision-makers.|Developing a Budget and Keeping It on Track| - recognize the benefits of knowing the essential elements of a marketing budget.| - identify definitions of components of payback analysis methods.| - identify the ways that payback analysis can strengthen the total marketing budget.| - choose statements that identify ways of using forecasting models to shape marketing budget projections.| - identify components of a successful budget development and monitoring plan.|Using Financial Ratios in a Marketing Plan| - recognize the value of calculating financial ratios in budget development.| - identify the purposes of key financial ratios in market budget planning.| - choose the correct applications of financial ratios as they relate to marketing a product.| - select the factors to include in a cost-benefit analysis.| - sequence the steps needed to align a marketing budget based on the results of financial ratios.|Pricing and Evaluations| - recognize the critical importance of product pricing and evaluation of the marketing budget.| - identify, from sample product descriptions, the key steps in creating a pricing strategy.| - match different testing programs with the information they reveal.| - identify the most important reasons for post-implementation testing.|

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