Media Relations for Government Officials

Training Provided by Lorman Education Services Do you have the latest and most effective strategies for interacting with the press? Register for this seminar and get strategies on how to effectively, ethically and legally interact with the news media. You'll get an inside look at how to respond to confusing issues surrounding public records and open meeting laws, as well as a host of other legal and practical issues. Attend this seminar and you'll get perspectives on dealing with government officials and private industry using hypothetical situations and different exercises. Don't miss this timely opportunity to ask questions of front-line reporters, editors and legal professionals to gain practical insights about doing business with the news media. Benefits for You - Gain practical insight from a hands-on workshop on dealing with the media - Avoid the hotbed of legal issues surrounding media relations - Ease your worries concerning ballot measures and privacy issues - Obtain from our experts tips on handling press conferences - Get effective crisis management strategies - what you need to know to survive

Media Relations for Government Officials Agenda

8:30 am - 9:00 am Registration

9:00 am - 10:30 am Tools, Care and Feeding of Reporters

- Jim Miller and Sigrid Bathen

- Developing and Nurturing Media Contacts: Becoming a Media Resource

- News Releases and Advisories

- Format and Methods of Release

- Email and Web

- Fax

- Mail

- Phone

- Other Tools: Fact Sheets, and Questions and Answers, (Frequently Asked Questions), Op-Ed and Feature Articles, PSAs

- Press Conferences and Availabilities: Whether, When and How?

- Media Kits

- Specialized Media

- Political

- Legal

- Business

- Preparing for Interviews

10:30 am - 10:45 am Break

10:45 am - 12:00 pm Interviewing Strategies

- Jeff Raimundo

- Body Language

- Be Prepared

- Your Real Audience

- Staying on Message

- Ambush Interviews

- Quotes/Keep It Short

- Hypothetical Questions

- Building Relationships

- Off the Record and Background

- Maintaining Credibility

12:00 pm - 1:00 pm Lunch (On Your Own)

1:00 pm - 2:15 pm Legal Considerations

- Steven G. Churchwell

- The Public Records Act

- Open Meeting Laws

- Ballot Measures

- Privacy Issues

- Investigations

- Litigation

- Leaks

2:15 pm - 2:30 pm Break

2:30 pm - 3:45 pm Crisis Management: How To Survive

- Jeff Raimundo

- Scandals and Negative Press

- Minimizing the Damage

- The Messenger Is the Message

3:45 pm - 4:30 pm Workshop

- Steven G. Churchwell and Jeff Raimundo

- Hypothetical

- Sound Bite Exercise

- TV Interview Exercise

- News Conference

- Critique

About The Training Provider: Lorman Education Services

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