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Provided by: Training Link Education S.E.A Certificate in Business Practices Sales MarketingBusiness and Management Skills |
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Training
Provided by Training Link Education S.E.A
Aim: Business Practices is a suite of qualifications designed to enable students to develop practical business skills selected from a range of units according to their learning needs.
The qualifications are offered through ABC Awards and are approved by the Qualifications and Curriculum Authority for inclusion on the National Qualifications Framework from 1st October 2005.
Target Audience: The qualifications are accredited at level 2 and provide learning opportunities for a wide range of students seeking to study business subjects. Students should be 16 years old and the delivery and assessment methods make them suitable for learners in education, in employment or seeking employment skills.
Format: Completion of the qualifications is based upon achievement of specified learning outcomes. Consequently students may study by home or work based learning and start their studies at any time. Once registered, student receive tutor support for a full one year if required. Assessment for each unit and qualification requires the production of a portfolio of work which demonstrates achievement of the learning outcomes. Tutors mark student work against specified learning outcomes. Students are presented with comprehensive case study details which can be used to demonstrate their learning if not currently in employment.
Related Awards, Degrees or Certifications: ABC
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Certificate in Business Practices Sales Marketing
Content: Unit 11 Marketing & Promoting a Business
Unit Content
Describe the benefit of market research in relation to finding and retaining customers
Identify sources of primary and secondary market research data
Design a market research questionnaire
Compose a customer profile
Describe the most appropriate marketing media for a given product or service
Design an advert to comply with specified market criteria
Compose a press release
Identify the key elements of a marketing plan
Unit 12 Developing Sales Skills
Unit Content
The three stage approach to selling
The influence of attitude, behaviour and product/ customer knowledge on the sales process
The use of body language, listening skills and questioning skills
Objections and how to handle them
Telephone selling and how to reach the decision maker and book appointments
Handling customers face to face
The value of customer and product knowledge
Building rapport and relationships
Organising, planning, target setting and monitoring Self-motivation and self development
Core Unit 1 Reviewing and Improving Business Practices
Unit Content
The importance of active, rather than passive learning
Prioritising actions through impact assessment techniques
Planning change and the importance of consultation, gaining commitment, pilot implementation, resource planning, setting timescales and milestones
Monitoring change including obtaining feedback, measuring impact, quality assurance
Planning future learning and development including sources of information and advice
Unit Content
Describe the benefit of market research in relation to finding and retaining customers
Identify sources of primary and secondary market research data
Design a market research questionnaire
Compose a customer profile
Describe the most appropriate marketing media for a given product or service
Design an advert to comply with specified market criteria
Compose a press release
Identify the key elements of a marketing plan
Unit 12 Developing Sales Skills
Unit Content
The three stage approach to selling
The influence of attitude, behaviour and product/ customer knowledge on the sales process
The use of body language, listening skills and questioning skills
Objections and how to handle them
Telephone selling and how to reach the decision maker and book appointments
Handling customers face to face
The value of customer and product knowledge
Building rapport and relationships
Organising, planning, target setting and monitoring Self-motivation and self development
Core Unit 1 Reviewing and Improving Business Practices
Unit Content
The importance of active, rather than passive learning
Prioritising actions through impact assessment techniques
Planning change and the importance of consultation, gaining commitment, pilot implementation, resource planning, setting timescales and milestones
Monitoring change including obtaining feedback, measuring impact, quality assurance
Planning future learning and development including sources of information and advice
About The Training Provider: Training Link Education S.E.A
Training Link Education S.E.A - We are a leading distance education provider of accredited distance learning / correspondence courses (home study), each providing you with a recognised award or qualification. Our passion is to assist those who lack the accessibility to quality and affordable education. Regardless of your nationality, race or background, we have put in place a Quality Student Policy that provides all students...
